OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As a monetization partner to more than 1,200 publishers worldwide, OpenX enables publisher partners and developers access to the marketing budgets of 100% of AdAge’s Top 100 Advertisers and more than 34,000 brands via the 150+ DSPs, 700+ Agencies, and Trading Desks that trade daily in the OpenX Ad Exchange. Our robust global technology infrastructure ensures full reliability for all ad formats across all digital environments.
Not all exchanges are created equal. The OpenX Ad Exchange drives superior monetization across all inventory and ad formats. An unwavering commitment to publisher empowerment enables OpenX to become the largest independent programmatic platform. The OpenX Ad Exchange is a high-quality marketplace that fosters trust and participation from premium buyers, generating superior monetization for our publisher partners..
Reach your target audiences and maximize campaign performance across all screens on the #1 ranked exchange in traffic quality (via Pixalate). With 1,200+ premium publishers, buyers access 200+ billion monthly impressions and 450 million unique users worldwide.
Archie Sharma, OpenX's director for corporate strategy, pooled the PitchBook database and public findings on the number of ad tech companies founded each year, plus the total number of exits (through IPO, acquisition, or simply going out of business) each year since ...
There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee.
It’s been nearly one year since digital advertising heralded the emergence of header bidding. The practice promised to end of the traditional waterfall setup with reverberating effects across the entire ecosystem.