OpenX Technology

100+ billion

monthly ad transactions

 5 

data centers in the U.S.,
Europe and Asia

Who uses OpenX?

96%

of AdAge leading national advertisers

65%

of comScore 100 publishers

Industry Recognition

Forbes’ America’s Most
Promising Companies
#7
Deloitte’s Technology
Fast 500
#5
Inc. Magazines Annual
Inc. 500 - in Advertising
#28
Learn more about OpenX technology

Ad Technology Suite

Let OpenX help unleash the full economic potential of your digital publishing company. You create great content. OpenX allows publishers to manage and sell across all of their online ad revenue channels and advertisers to reach large, targeted audiences, at scale.

Find out more about our Unified Monetization Platform

Publishers

Take Your Content to the Bank. Real-time.

Maximize your ad revenue by selling your ad space to the highest-paying buyers in real-time auctions. Get top dollar while you maintain control over your brand—decide who can buy and what types of ads you want to show.

Learn about OpenX for Publishers

Ad Buyers

Trusted Inventory. Global Scale.

Reach your target audiences and maximize campaign performance across all screens.  With 800+ managed publishers, ad buyers access 100+ billion monthly impressions and 450 million unique users worldwide.

Learn about OpenX for Ad Buyers

Mobile

Put Great Content in its Place.

With OpenX, you have one ad technology system to manage ad revenue across desktop, mobile, video, and email. Classify inventory for your mobile sites or applications, schedule mobile-specific creatives, and view reporting for your mobile inventory or campaigns.  We have mobile solutions just for app developers, too.

Learn more about OpenX Mobile
Our Clients
clientLogo_sovrn

“For months and months we’ve had reliable monetization from OpenX, which is huge for us.”

Chris Eberle
SVP and GM, Business Operations at SOVRN
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clientLogo_JSonline

“Since we’ve partnered with OpenX, we’re able to get revenue back by better monetizing our inventory.”

TONI SAMPSON-RIEBE
DIRECTOR OF DIGITAL SALES at JSOnline
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clientLogo_CBSinteractive
clientLogo_united_online

“After conducting a rigorous evaluation of the various options available in the market, we are convinced that OpenX is the right option for us.”

Santo Criscuolo
Senior Vice President, Media Group at United Online
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clientLogo_forbes
clientLogo_EA
clientLogo_hearst_media_services
clientLogo_billboard

"Our effective CPM is going up as a result of moving a good chunk of inventory over to OpenX."

Steven Toy
General Manager of Digital at Billboard
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clientLogo_bonnier
clientLogo_samsung

"We’re delighted to partner with OpenX and use its excellent technology."

Daniel Park
VP of Media Solution Center at Samsung Electronics
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clientLogo_univision_communications
clientLogo_vox_media

"It’s critical for us to have partners that think as big as we do."

Jim Bankoff
CEO at Vox Media
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clientLogo_examiner_com
clientLogo_lycos

"Within two months, our CPMs quadrupled... OpenX does a great job in turning things around very quickly and showing you how to succeed."

KRISTYN LYONS
Ad Operations Manager at Lycos
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yellowPages-YP-164x115

"We have an enhanced way to sell and manage digital display inventory with a trusted partner like OpenX.”

David Lebow
Executive Vice President and General Manager, Digital Markets Group at YP
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clientLogo_readers_digest
clientLogo_turn

"Our partnership with OpenX has provided TURN access to quality inventory reach and scale for our buyers."

Global Partner Marketing Manager at TURN
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clientLogo_merriam-webster

Our Clients

clientLogo_sovrn

“For months and months we’ve had reliable monetization from OpenX, which is huge for us.”

Chris Eberle
SVP and GM, Business Operations at SOVRN
See more Success Stories
clientLogo_JSonline

“Since we’ve partnered with OpenX, we’re able to get revenue back by better monetizing our inventory.”

TONI SAMPSON-RIEBE
DIRECTOR OF DIGITAL SALES at JSOnline
See more Success Stories
clientLogo_united_online

“After conducting a rigorous evaluation of the various options available in the market, we are convinced that OpenX is the right option for us.”

Santo Criscuolo
Senior Vice President, Media Group at United Online
See more Success Stories
clientLogo_samsung

"We’re delighted to partner with OpenX and use its excellent technology."

Daniel Park
VP of Media Solution Center at Samsung Electronics
See more Success Stories
clientLogo_vox_media

"It’s critical for us to have partners that think as big as we do."

Jim Bankoff
CEO at Vox Media
See more Success Stories
clientLogo_turn

"Our partnership with OpenX has provided TURN access to quality inventory reach and scale for our buyers."

Global Partner Marketing Manager at TURN
See more Success Stories
In the News

Can You Trust Your Ad Exchange? New Index May Provide The Answer

It’s no secret that the fast-rising practice of automated or “programmatic” selling of display ads carries a lot of risks–namely, advertisers often can’t be certain which sites their ads actually ran on, or even how many people actually saw them. Now, an analytics firm focused on programmatic ad sales has released a “global seller trust index” for the first time.

L.A. tech firms boost perks to attract top skills

How does an old-fashioned print-era company — formerly known as the Yellow Pages — attract top Westside talent to its offices in Glendale as it tries to remake itself as an online local search company? For those who live in hip parts L.A., the company now called YP has an answer it borrowed from Silicon Valley: the luxury bus. At advertising technology provider OpenX in Pasadena, President John Gentry said benefits at his company, such as a masseuse, are important though are peripheral.

TraderTalk TV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction (Video)

How do you merge all demand classes – particularly RTB and network demand – into one big huge auction? OpenX is launching new functionality on its SSP solution to address this problem on the supply side. Here Jason Fairchild gives us a deep dive on how the process works via the medium of the #TraderTalkTV whiteboard – and how publishers can now bundle all these demand sources into one buying channel.

The native gold rush: How native ad formats are winning

Native advertising is a bit like the Ice Bucket Challenge – you must be living on the moon not to have heard of it. The reason for its popularity is the extent to which it has been embraced by publishers and advertisers alike. Native advertising spend is expected to reach $6.4bn in the US by 2017, so it is clear the industry recognises the lucrative opportunity that native presents.

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Thought Leadership

Whitepapers

For marketers to make the most of mobile they need to deal with a number of challenges.

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Events

You’ll find OpenX hosting, attending, sponsoring, speaking, and exhibiting at a number of events.

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