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OpenX Blog

Get Native. Get Mobile. OpenX Native Exchange is Open for Business.

Summer’s here, which means consumers are spending more time away from their homes and offices, and relying on their mobile devices to keep in touch and access information.

It also means that advertisers want to reach them while they’re on the go. And for publishers and app developers, it means you have great opportunity to earn premium CPMs by monetizing your mobile apps and sites – today.

And the OpenX Native Ad Exchange (previously Native O|X)  – the first mobile native ad exchange – is ready to help both publishers and advertisers take advantage of this mobile opportunity.

What’s native advertising exactly?

According to the IAB, it’s paid ads “that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”[1]

Smart marketers have recognized that native advertising drives stronger campaign performance and deliver a better brand experiences.  According to Sharethrough, consumers look at native ads 52% more frequently than banner ads. They also deliver a 9% higher lift in brand affinity and an 18% higher lift for purchase intent responses than traditional banner ads.[2]

Meanwhile, publishers are realizing that native and in-stream ads earn more clicks because they don’t get lost at the bottom of the page, and deliver a better brand experience for their readers and users.

What makes OpenX unique?

  • We are the first to build and successfully launch a native exchange for mobile advertising
  • Our customers can manage native ad revenues across desktop, video and mobile
  • Access to our native exchange and ad server, managing both guaranteed and non-guaranteed inventory on a single platform
  • Our current SDK supports iOS, Android for Smartphones & Tablets and is optimized for in-stream and in-feed native display and video ad units. You can get started now by downloading the latest version of the mobile SDK for your development platform.

What are the benefits?

For Advertisers:

  • Acquire high-performing native and in-stream ads at scale
  • Access to high-quality, largely in-app inventory not previously available programmatically or on mobile
  • Pinpoint your ideal audiences using GPS data and demographic and contextual insight

For Publishers:

  • Create native formats that integrate with your content and user experience
  • Sell your inventory direct and programmatically in a brand-safe environment, safeguarded by our vigorous screening process
  •  Generate higher yield by taking advantage of one of the world’s largest programmatic exchanges
  • Robust IOS/Android SDK and API’s for web and mobile web optimized
  • App install CPI tracking
  • Custom event tracking  

If you’re interested in learning more about our existing opportunities please contact us today.

[1] http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf
[2] http://www.sharethrough.com/portfolio-item/ipg-study/