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OpenX Blog

Teaming Up with OpenX at Internet Week 2014

If you’ve set your sights on the frontiers of digital and mobile advertising, with programmatic on your agenda, then start your schedule at Internet Week New York with OpenX.

Six years into the vibrant gathering that is IWNY, some 45,000 of the world’s smartest and hardest-working technologists — and marketing minds — are again converging on New York’s annual celebration of tech, business, and culture.

As a leading provider of web and mobile advertising technology, OpenX will be on hand and our team wants you to join the conversation. Come be a part of a trio of highly anticipated events, at this year’s festival. What follow are the dates, times, and ideas with which we’ll be working. Work alongside us, celebrate with us, and help us imagine the future of programmatic media.

•  Monday 5/19 2:25 p.m.: “Programmatic 101″ || Mobile Media Upfront 2014 || Location: New World Stages || Explore, along with our panelists, how real-time bidding and programmatic buying can unlock the potential of right-time/right-place online impressions for your business. Teri Gallo, general manager of Publisher Strategy and Business Development for OpenX on the East Coast, steers a dialogue about programmatic media. A prime opportunity to learn the basics and set your sights on RTB-related strategies. [Featuring: Kimberley Bekhor (Ansible); Taylor Childs (Amnet Aegis Trading Desk); Elizabeth Elliott (Starcom MediaVest)]

•  Tuesday 5/20 2:45 p.m.: “Cracking the In-App Mobile Programmatic Code” ||  APPNATION NYC || Location: 82MERCER, Breakout Room || With a decade and a half of ad-tech experience to his name, Martin Price, senior director of Product at OpenX, leads a discussion of how programmatic and the mobile experience intersect, and how the two technologies are changing. From RTB to native ads, to integrated video, a deep look at programmatic, the consumer, and the future of first-screen mobile. [Featuring: Jim Caruso (Varick Media Management), others (tba)]

•  Tuesday 5/20 — 6:30 p.m.: OpenX VIP Dinner || Location: Craft New York || Our dinner series turns to the subject of programmatic’s evolution. “The Programmatic Shift to Sophistication” is the subject and, over cocktails and dinner, we’ll unpack the implications of private marketplaces, programmatic direct, and other emerging deal structures. Expect practical and implementable ideas that you can bring back to the strategy room, from organizing programmatic teams to leveraging first-party data, and beyond.

Another exceptional week awaits at IWNY. The conversation is just beginning, and we’ll see you in New York!