Under Armour Connected Fitness is the clear leader when it comes to fitness apps, with over 160M registered users across their four core properties: UA Record, Endomondo MyFitnessPal and MapMyRun. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. Under Armour Connected Fitness was looking for ways to help them increase fill and revenue and made the decision to integrated with the OpenX Ad Exchange.
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