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How CarGurus scaled their private marketplace deals for a 160% revenue increase.

Key Results

  • 124% higher CPMs than auto industry average
  • 160% increase in OpenX-procured PMP revenue with a 20% CPM increase
  • 84% lift in overall programmatic revenue

Progressive Partnership Stories – CarGurus from OpenX on Vimeo.

Today, publishers often face the challenge of finding the right balance for their traditional IO business and programmatic business. CarGurus evolved their stack to introduce demand automation and enable key Private Marketplace deals to achieve the best of both worlds – maintaining ad quality and increasing competition from buyers at scale.

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