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Grindr Uses OpenX to Increase Competition and Value

  • Launched in August 2015 into the middle of Grindr’s demand stack, OpenX is now consistently at the top contributing real value
  • eCPMs have doubled for most of their ad units and internationally, they have seen increased stability in price and fill
  • Grindr, working with our yield teams, learned techniques that improved revenue and raised overall CPM by putting pressure on all their ad networks

Grindr, with over 12 million members worldwide generating 6 billion ad impressions, was looking to increase their programmatic revenue. By working with OpenX, they discovered how to access more demand and learned new techniques for improving yield.

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