How Intermarkets Improved User Experience and Lifted Revenue by 20%
Intermarkets sought to increase programmatic revenue and solve delivery and latency challenges
In 2015, Intermarkets quickly and efficiently migrated their portfolio sites to the OpenX Ad Server, with Drudge Report taking only 3 days to migrate
The results: an eCPM and revenue increase of 20% as well as faster page loads and better AQ visibility
Often, publishers focus on traffic to drive revenue, neglecting the user experience. Intermarkets, by partnering with OpenX, was able to drive a 20% increase in revenue and elevate the user experience with better ad quality and faster page load.