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How Intermarkets Improved User Experience and Lifted Revenue by 20%

  • Intermarkets sought to increase programmatic revenue and solve delivery and latency challenges
  • In 2015, Intermarkets quickly and efficiently migrated their portfolio sites to the OpenX Ad Server, with Drudge Report taking only 3 days to migrate
  • The results: an eCPM and revenue increase of 20% as well as faster page loads and better AQ visibility

Often, publishers focus on traffic to drive revenue, neglecting the user experience. Intermarkets, by partnering with OpenX, was able to drive a 20% increase in revenue and elevate the user experience with better ad quality and faster page load.

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