Header bidding is popularly known as a publisher monetization tool. Its benefits for buyers are less discussed. OpenX and MediaMath teamed up to put header bidding to the test for the buy side. Using data, we uncover the benefits of header bidding for buyers.
For more information on OpenX products, please Contact Us.
Would you like to go to http://de.openx.com?
Would you like to go to http://uk.openx.com?
Would you like to go to http://openx.com?