Scroll down for a detailed overview of what we’re up to at dmexco.
With header bidding now confirmed as the most disruptive and innovative technology in ad tech in recent years, and with almost 70% of publishers using it as part of their monetisation strategy, the panel will review the most important lessons we’ve learnt from the rise of the technology over the last eighteen months. We will discuss how it has impacted publisher’s monetisation strategies, how and if, as a result, they allocate sales resources and inventory differently, as well as best practices for achieving maximum yield and managing multiple header tags through the use of containers. The panel will also address what’s next in header bidding as the technology is applied to mobile and video. Is it as simple as mirroring its use on desktop or are there specifics to the mobile environment? And finally, the conversation will touch on the evolution of header bidding. Does Google offering Enhanced Dynamic Allocation change anything? Is the best use of the technology for it to stay on the browser side, or is the server-to-server connection the way forward. What problems would that solve and is it scalable? Join our executives and guests for this exclusive dmexco workshop.
Cocktails and canapés to celebrate this year’s dmexco? Sounds like a good combination to us! Let us know if you’re interested in attending - save the date to your diary.
Is the grass greener in a walled garden? Live easier, more focused, more efficient and under better control? Or is it the other way round: Will only open grounds in the media landscape allow innovation and provide a balanced ecosystem with fair pricing? We would like to hear all arguments to provide a better understanding why it is open versus closed, people-based versus cross-device or just giants versus smaller ad techs or publishers? Is there plenty of space available for both sides in the open vs. closed debate? Or is it the beginning of the end for some… Join the panel to explore the ad tech debate!
You’ll find the OpenX team in Hall 8
at stand number B059-C058.
We look forward to seeing you!
If you have any further questions about how OpenX can help you drive superior monetisation, maximise demand for your inventory - or help you reach your audience in real-time through 1200+ publishers, then please contact: EMEA-Marketing@OpenX.com