Executive Team

Tim Cadogan

Chief Executive Officer

From 2003-2008 Tim was at Yahoo!, most recently as Senior Vice President of Global Advertising Marketplaces overseeing the primary advertising product lines at the company, including Display, Search and Video. Previously at Yahoo!, Tim was Vice President of Search where he was responsible for both the consumer search and paid search businesses. Prior to Yahoo!, Tim was Vice President of Search at Overture (formerly GoTo.com). Prior to Overture, he was a consultant at The Boston Consulting Group and McKinsey & Company. Tim earned his B.S. from The London School of Economics, his M.Phil from Oxford University and his MBA from Stanford University.

John Gentry


Prior to OpenX, John was president of Spot Runner, an online media exchange that simplifies the buying and selling of television media. Before Spot Runner, he was chief revenue officer of Green Dot, the pioneer and market leader in the prepaid debit card industry. Previously, John was senior vice president and general manager of the Affiliate Business of Overture Services, Inc., the originator of the paid search advertising model, now a key driver of the digital economy. Before Overture, John was an executive at Disney/ABC Cable Networks and Discovery Communications. John holds a B.A. in Political Science from the University of California at Los Angeles and an M.B.A. from the Kellogg School of Management at Northwestern University.

Tom Fuelling

Chief Financial Officer

Tom Fuelling is the Chief Financial Officer of OpenX and is responsible for OpenX’s accounting, financial planning and analysis, business intelligence and talent and organization functions. Tom brings to his role more than 25 years of experience leading finance and accounting teams, developing relationships with equity analysts and supporting financial transactions ranging from mergers and acquisitions to initial public offerings. From 2007 to 2014, Tom was at Hulu, the popular online video service, where he served as senior vice president and chief financial officer, and was instrumental in taking that company from $0 to $1 billion in revenue.

Prior to Hulu, Fuelling served as chief financial officer at a number of companies, including Ascent Media Network Services, a Liberty Media company; ARTISTdirect, where he helped take the company public; and Village Roadshow Pictures, a film and television production company. Fuelling began his career at PriceWaterhouse where he spent eight years in the entertainment practice. Tom holds a B.S. in Accounting from the University of Southern California and an M.B.A. from the Kellogg School of Management at Northwestern University.

Jason Fairchild

Chief Revenue Officer

As Chief Revenue Officer of OpenX, Jason is responsible for strategic partnerships, publisher network development, supply and demand relationships for OpenX Market, and all forms of monetization/revenue.

Prior to OpenX, Jason was a Senior Vice President at Claria, a behavioral marketing pioneer. Prior to Claria, he was a Vice President at GoTo.com/Overture/Yahoo! (Overture) for six years, where he built and led the business development/affiliate team responsible for developing, executing and managing all of that company’s paid search partnerships and global strategic relationships, helping the company evolve from a destination site to the largest distributed search network on the Internet, generating $1.5B+ in annual revenues. Before Overture, Jason co-founded an affinity-based ecommerce company, CU Shopper, that developed and distributed co-branded shopping portals to more than 100 credit unions nationwide, and was an early team member at EarthLink Network.

Manoj Goyal

Senior Vice President, Engineering

As Senior Vice President of Engineering, Manoj Goyal oversees OpenX’s engineering efforts worldwide. Specifically, Goyal is responsible for three key areas of development: deploying data and analytics to drive monetization for OpenX’s large, global customer base; developing a state-of-the-art mobile solution to further scale OpenX’s product offerings to its customers and driving innovation around OpenX’s unique, patented content valuation product. Prior to OpenX, Manoj served as executive director/general manager at HP where he introduced the massive scale Hadoop and HANA database solutions capable of handling multi-petabyte data and generated more than $100 million in revenue in fiscal year 2012. He also managed a globally distributed team of hundreds of engineers. Prior to HP, Goyal was vice president, engineering, at Documentum, Inc. (subsequently acquired by EMC Corporation) where he was an early innovator in Big Data. He was also an early Internet technology pioneer at Sun Microsystems, Inc. during the period in which Java was created. Manoj earned his B.S. in Computer Science and B.A in Economics from the University of California, San Diego and his M.S. in Computer Science from the University of Southern California.

Nicholas Cumins

Senior Vice President, Products

As Senior Vice President of Products, Nicholas sets the direction for all OpenX products including the company’s three primary products: a global RTB ad exchange that includes yield monetization, ad serving technology and content valuation – all built on a world class platform. Prior to OpenX, Nicholas served in a variety of senior roles, including product management, corporate strategy and business development in the United States, Germany and France with SAP. In particular, he was senior vice president, product management, in charge of all SAP cloud solutions for large enterprises. Nicholas received his Master in Law and Master in Business from the University Paris II Panthéon Assas.

Qasim Saifee

Senior Vice President, Monetization Platform

As Senior Vice President, Monetization Platform, Qasim oversees OpenX’s global Real-Time Bidding exchange and Supply Side Platform businesses. From 2005-2008 Qasim was at Yahoo!, most recently as Senior Director of the Advertiser Marketplaces Group, providing strategic guidance and analytical support to drive operational decisions for the Advertiser Marketplaces. Previously at Yahoo!, Qasim was Director of Display Marketplaces.

Prior to Yahoo!, Qasim was a consultant at Bain & Company, Inc. Prior to Bain, he was a senior analyst in the Corporate Strategic Planning and Business Development group at The Walt Disney Company where he researched, planned and executed new business initiatives and major transactions. Qasim earned his B.S. from Stanford University and his MBA from Harvard Business School.

Douglas McPherson

Chief Legal Officer

As Chief Legal Officer, Doug leads corporate governance and all legal projects for the company. Prior to joining OpenX, Doug was General Counsel and Vice President, Corporate Development for Idealab where he oversaw dozens of operating companies through every stage of growth. Before Idealab, Doug was Chief Legal Officer and Vice President, Business Development at Ticketmaster-Citysearch and managed their successful IPO, raising $110 million in 1998. Previously he was in private practice at Heller Ehrman LLP and clerked for a federal district judge. Doug obtained his B.A. in Classics from the University of North Carolina at Chapel Hill. He earned an M.A. in Greek and Roman History from University of California, Berkeley and his J.D. from Stanford Law School where he served on the Stanford Law Review.

Al Duncan

Head of Communications

Prior to OpenX, Al was at GoTo.com/Overture/Yahoo! (Overture) for six years. At Overture, he headed up media relations for the pioneer of paid search during the period of triple-digit growth and the company’s rapid march to profitability, global market leadership and its ultimate acquisition by Yahoo! Before Overture, Al worked in the entertainment business for more than a decade. He worked in feature film production at Warner Bros. and Fox and as a motion picture literary agent at Creative Artists Agency, where he was a member of the Motion Picture Literary Department. Al earned a B.A. in European History from Vanderbilt University and a J.D. from Vanderbilt University School of Law, where he served as Associate Managing Editor of the Vanderbilt Law Review.