Effective January 13, 2017
These policies apply to our demand partners, meaning anyone who buys inventory on the OpenX Ad Exchange. These policies don’t replace or alter your OpenX Ad Exchange agreement – they are in addition to those terms. Use of the OpenX Ad Exchange requires your agreement to follow and abide by these guidelines and any guidelines or requirements specified in the user interface made available through the OpenX Ad Exchange. If you do not agree to comply with such guidelines and requirements, you have no right to use the OpenX Ad Exchange. OpenX may update these policies from time to time.
Prohibited Creatives and Related Content
You cannot use the OpenX Ad Exchange for ads that do any of the following (or link to any website or other online property that does any of the following):
Prohibited Creatives and Related Content for Minors
For properties that are directed to minors under the age of 18, in addition to the prohibitions listed above, you cannot use the OpenX Ad Exchange for ads that do any of the following (or link to any website or other online property that does any of the following):
You can only use the OpenX Ad Exchange for ads that do any of the following (or link to any website or other online property that does any of the following) if you have prior written approval from OpenX (email sufficing):
Other Restricted Creatives and Related Content
If you use the OpenX Ad Exchange for ads related to alcohol, fantasy sports, state lotteries, or gambling, you are responsible for complying with all applicable laws and industry guidelines, including those that impose requirements related to the audience receiving such ads, those that require any notices to users regarding the legality of such ads in certain jurisdictions, and any licensing or registration requirements with applicable authorities or industry groups.
SSL traffic can be identified in the bid request using the secure parameter (OpenRTB) or the ssl_enabled (OpenX Proprietary API) parameter. If secure or ssl_enabled = 1, you must bid only if your ad and all accompanying elements, such as tracking pixels, are SSL-compliant. If you would like OpenX to drop your secure pixel on secure inventory, please provide your OpenX account manager with your secure pixel to drop.
Effective February 1, 2017, OpenX will no longer allow Flash display creatives in the OpenX Ad Exchange. We recommend that you continue to convert your display creative assets to HTML5, as any Flash display creatives will automatically be discarded and prevented from competing in our exchange.
Resale of Impressions
You may only purchase inventory for use directly by an advertiser (or direct agent of an advertiser) with which you have a direct relationship. Reselling, distributing or otherwise sub-syndicating inventory to another indirect sales channel (e.g., another ad network or trading desk) is prohibited.
You will comply with the applicable Digital Advertising Alliance (DAA) Self-Regulatory Principles published at www.aboutads.info and, as applicable, with the IAB Europe EU Framework for Online Behavioural Advertising and the EASA Best Practice Recommendation on Online Behavioral Advertising, which are administered by the European Interactive Digital Advertising Alliance and published at www.edaa.eu.
At OpenX’s sole discretion, OpenX may assess a surcharge for any violation of these policies and/or immediately terminate your access to the Ad Exchange (in addition to any other legal or contractual remedies). If OpenX assesses a surcharge, we will use our reasonable discretion to set the amount of the charge, taking into account the nature of the violation, the additional work and expense OpenX incurred in dealing with the violation, and the harm done to the OpenX Ad Exchange, OpenX’s reputation and/or to other OpenX clients.
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