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Creating the Consumer-Based Customer Experience for Programmatic

Excellent customer service is no longer just associated with B2C business models.  Business clients are increasingly comparing their professional customer service interactions with their personal consumer experiences and expectations and want a similar experience. One industry that illustrates the issues and opportunities for B2B client experiences is programmatic advertising.

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Pixalate’s April Seller Trust Index Ranks OpenX No. 1 in Web, Mobile App Inventory Quality

Programmatic marketplace OpenX on Thursday announced it has grabbed the top spot in Pixalate’s Global Seller Trust Index for April 2016. The designation means that it was ranked by Pixalate as having the highest quality and most trusted marketplace for digital inventory in the U.S. The April 2016 Index ranked OpenX as No. 1 for U.S. Web inventory — and for the first time, No. 1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.

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OpenX Becomes Certified AMP Project Partner

Programmatic marketplace provider OpenX on Monday said it’s now a certified Accelerated Mobile Pages (AMP) Project partner. AMP, an open-source framework launched by Google and based on standard HTML5, aims to improve the mobile Web for everyone, making it as fast as possible.

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OpenX Meta Creates Server-to-Server Alternative To Header Bidding Wrappers

To help publishers manage multiple header bidding partners, OpenX created a server-to-server wrapper dubbed OpenX Meta.  The advantage of OpenX Meta is that it moves all the action – long, slow bid requests – off a publisher’s page and onto its server. From there, it can quickly ping all the other partners. As a result, OpenX projects that publishers that implement its solution would see a faster ad call process.

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