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Pixalate’s April Seller Trust Index Ranks OpenX No. 1 in Web, Mobile App Inventory Quality

Programmatic marketplace OpenX on Thursday announced it has grabbed the top spot in Pixalate’s Global Seller Trust Index for April 2016. The designation means that it was ranked by Pixalate as having the highest quality and most trusted marketplace for digital inventory in the U.S. The April 2016 Index ranked OpenX as No. 1 for U.S. Web inventory — and for the first time, No. 1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.

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OpenX Becomes Certified AMP Project Partner

Programmatic marketplace provider OpenX on Monday said it’s now a certified Accelerated Mobile Pages (AMP) Project partner. AMP, an open-source framework launched by Google and based on standard HTML5, aims to improve the mobile Web for everyone, making it as fast as possible.

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OpenX Meta Creates Server-to-Server Alternative To Header Bidding Wrappers

To help publishers manage multiple header bidding partners, OpenX created a server-to-server wrapper dubbed OpenX Meta.  The advantage of OpenX Meta is that it moves all the action – long, slow bid requests – off a publisher’s page and onto its server. From there, it can quickly ping all the other partners. As a result, OpenX projects that publishers that implement its solution would see a faster ad call process.

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Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan

It’s easy to forget now but, when credit cards first came on to the scene, they suffered a bad reputation, as poor security measures allowed nefarious clerks and larger-scale operators to clone and defraud accounts.

Nowadays, however, credit card fraud is declining year on year.  For ad industry types still wringing their hands at ad fraud, there is a salutary lesson, says the boss of ad-tech vendor OpenX.

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OpenX Opens Up Header Bidding To Real-Time Guarantees

The latest piece of ad-tech lingo is “header bidding” – a kind of advance bidding on ad inventory where publishers offer ad spots to multiple sources of ad demand, hopefully increasing their yield.

Ad-tech vendor OpenX is amongst the pioneers in the space. And now its recently announced Real-Time Guaranteed (RTG) system is connecting with header bidding technology to do more.

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