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In The News


Growth Doesn’t Happen Behind Iron Curtains

Churchill’s reference to the Iron Curtain in 1946 was meant to create a dark and gloomy picture of what would happen when the eastern bloc was cut off from choice, innovation and the efficiency of open markets. Dramatic and accurate, his point that limited competition leads to limited growth played out precisely as predicted.

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Today Show

Does The Workplace Need More ‘Play’ Time?

Our “Be a Kid TODAY” series focusing on youthful activities for grown-ups continues with a look at why some companies are making play time at work a priority, believing it builds team spirit and morale. TODAY lifestyle and fitness correspondent Jenna Wolfe reports.

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Start-Ups Ramp Up the Fun in Fierce Contest to Retain Talent

Each month at OpenX, an advertising software start-up in Pasadena, a pair of top-performing employees are awarded a new office chair. The tradition started in the company’s early days when it rented a run-down office space abandoned by a mortgage firm. Left behind were a dozen Herman Miller chairs, which were quickly distributed to deserving employees. game tournaments.

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‘New York Daily News’ Latest To Sell Programmatically

The New York Daily News on Monday announced it has partnered with OpenX, a supply-side platform (SSP) for programmatic trading, to sell digital ads on through automation.

Grant Whitmore, executive vice president of digital at NYDN, claimed in a statement that the Web site has seen its aggregate yield jump over 25% after plugging into OpenX. He added that the partnership signifies another step “toward an increasingly automated future in advertising.”

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clientLogo_mediapost Taps OpenX for Programmatic Selling

For publishers looking to open up inventory to programmatic buyers, “X” marks the spot. on Thursday partnered with OpenX, a supply-side platform (SSP) for programmatic trading. Patch will use OpenX as its first-look provider for ad serving and monetization across its 900-plus sites, per a release.

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