Churchill’s reference to the Iron Curtain in 1946 was meant to create a dark and gloomy picture of what would happen when the eastern bloc was cut off from choice, innovation and the efficiency of open markets. Dramatic and accurate, his point that limited competition leads to limited growth played out precisely as predicted.
The New York Times has a solution to the bot fraud problem: “Buy quality.”
So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX’s session about trust in the supply chain at Advertising Week in New York City.
Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!
Our “Be a Kid TODAY” series focusing on youthful activities for grown-ups continues with a look at why some companies are making play time at work a priority, believing it builds team spirit and morale. TODAY lifestyle and fitness correspondent Jenna Wolfe reports.
Advertising fraud, falling digital ad rates and Google’s shifting algorithms. What’s another headache to online publishers? Ad-blocking software.
Each month at OpenX, an advertising software start-up in Pasadena, a pair of top-performing employees are awarded a new office chair. The tradition started in the company’s early days when it rented a run-down office space abandoned by a mortgage firm. Left behind were a dozen Herman Miller chairs, which were quickly distributed to deserving employees. game tournaments.
The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media sellers.
The New York Daily News on Monday announced it has partnered with OpenX, a supply-side platform (SSP) for programmatic trading, to sell digital ads on nydailynews.com through automation.
Grant Whitmore, executive vice president of digital at NYDN, claimed in a statement that the Web site has seen its aggregate yield jump over 25% after plugging into OpenX. He added that the partnership signifies another step “toward an increasingly automated future in advertising.”
For Patch.com publishers looking to open up inventory to programmatic buyers, “X” marks the spot.
Patch.com on Thursday partnered with OpenX, a supply-side platform (SSP) for programmatic trading. Patch will use OpenX as its first-look provider for ad serving and monetization across its 900-plus sites, per a release.
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