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In The News

What’s so great about header bidding?

Like many programmatic technologies, header bidding is a tool everyone agrees is a hot topic but few fully understand it. The ability of header bidding to drive competition and fill rates has won the hearts of publishers — over 50% are currently using it — but buyers are still unsure what makes the technology great and where it fits into the industry’s future.

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Member Spotlight: OpenX

In this Member Spotlight, we spoke with representatives of OpenX. The OpenX team used the IAB to learn and lead in 2015-2016, taking advantage of resources such as free webinars where junior staff gain a greater understanding of the industry, as well as thought leadership opportunities for senior staff, including merit-based speaking opportunities where OpenX’s industry knowledge is put on display.

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Creating the Consumer-Based Customer Experience for Programmatic

Excellent customer service is no longer just associated with B2C business models.  Business clients are increasingly comparing their professional customer service interactions with their personal consumer experiences and expectations and want a similar experience. One industry that illustrates the issues and opportunities for B2B client experiences is programmatic advertising.

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RANKED: The 37 hottest pre-IPO ad tech startups of 2016

The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up by larger firms, raising VC money (although, admittedly, some of the rounds aren’t as big as they used to be), or simply steadily growing their businesses quarter-on-quarter.

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Pixalate’s April Seller Trust Index Ranks OpenX No. 1 in Web, Mobile App Inventory Quality

Programmatic marketplace OpenX on Thursday announced it has grabbed the top spot in Pixalate’s Global Seller Trust Index for April 2016. The designation means that it was ranked by Pixalate as having the highest quality and most trusted marketplace for digital inventory in the U.S. The April 2016 Index ranked OpenX as No. 1 for U.S. Web inventory — and for the first time, No. 1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.

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