Excellent customer service is no longer just associated with consumers. Business clients are increasingly comparing their experience and interaction with their personal consumer experiences and expectations. One area that illustrates the issues and opportunities for B2B client experiences is in the world of “programmatic advertising” – a relatively new technology having a seismic impact on the global advertising economy.
Mobile usage among consumers is expected to continue to grow at this breakneck pace. Smartphone users worldwide will surpass the 2 billion mark over the next year, per eMarketer.
Further, consumers are growing more comfortable purchasing via the mobile channel, while Facebook IQ found that the frequency of mobile purchases increased 35% between January through May of this year.
Ad quality management platform PubNation has selected SSP (supply-side platform) OpenX for a new partnership to identify and quickly remove ads that Web users don’t like.
With more than 20 declared candidates for President in the upcoming election cycle, the race is on. And while we may have to wait until November 8, 2016 to find out who will be our next Commander-in-Chief, it’s already clear that one of the real standouts of the 2016 election will be programmatic advertising.
Weeks before the Democratic candidates took stage in Las Vegas, their campaigns were busy preparing for the equally important, off-air conversations that saturate social-media platforms. Based solely on the candidates’ use of social media during the debate, there was no contest: Hillary Clinton was the clear victor.
Churchill’s reference to the Iron Curtain in 1946 was meant to create a dark and gloomy picture of what would happen when the eastern bloc was cut off from choice, innovation and the efficiency of open markets. Dramatic and accurate, his point that limited competition leads to limited growth played out precisely as predicted.
The New York Times has a solution to the bot fraud problem: “Buy quality.”
So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX’s session about trust in the supply chain at Advertising Week in New York City.
Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!
Our “Be a Kid TODAY” series focusing on youthful activities for grown-ups continues with a look at why some companies are making play time at work a priority, believing it builds team spirit and morale. TODAY lifestyle and fitness correspondent Jenna Wolfe reports.
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