Archie Sharma, OpenX’s director for corporate strategy, pooled the PitchBook database and public findings on the number of ad tech companies founded each year, plus the total number of exits (through IPO, acquisition, or simply going out of business) each year since 2001.
Like many programmatic technologies, header bidding is a tool everyone agrees is a hot topic but few fully understand it. The ability of header bidding to drive competition and fill rates has won the hearts of publishers — over 50% are currently using it — but buyers are still unsure what makes the technology great and where it fits into the industry’s future.
There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee.
Ad tech provider OpenX announced an expansion of its West Coast presence, opening a new office in Culver City, its third office in California. The Culver City office, on the west side of Los Angeles, will serve as a base for the company’s engineering teams as well as other new talent across disciplines.
In this Member Spotlight, we spoke with representatives of OpenX. The OpenX team used the IAB to learn and lead in 2015-2016, taking advantage of resources such as free webinars where junior staff gain a greater understanding of the industry, as well as thought leadership opportunities for senior staff, including merit-based speaking opportunities where OpenX’s industry knowledge is put on display.
It’s been nearly one year since digital advertising heralded the emergence of header bidding. The practice promised to end of the traditional waterfall setup with reverberating effects across the entire ecosystem.
Excellent customer service is no longer just associated with B2C business models. Business clients are increasingly comparing their professional customer service interactions with their personal consumer experiences and expectations and want a similar experience. One industry that illustrates the issues and opportunities for B2B client experiences is programmatic advertising.
The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up by larger firms, raising VC money (although, admittedly, some of the rounds aren’t as big as they used to be), or simply steadily growing their businesses quarter-on-quarter.
Programmatic marketplace OpenX on Thursday announced it has grabbed the top spot in Pixalate’s Global Seller Trust Index for April 2016. The designation means that it was ranked by Pixalate as having the highest quality and most trusted marketplace for digital inventory in the U.S. The April 2016 Index ranked OpenX as No. 1 for U.S. Web inventory — and for the first time, No. 1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.
Would you like to go to http://de.openx.com?
Would you like to go to http://uk.openx.com?
Would you like to go to http://openx.com?