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Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan

/ bgays

It’s easy to forget now but, when credit cards first came on to the scene, they suffered a bad reputation, as poor security measures allowed nefarious clerks and larger-scale operators to clone and defraud accounts.

Nowadays, however, credit card fraud is declining year on year.  For ad industry types still wringing their hands at ad fraud, there is a salutary lesson, says the boss of ad-tech vendor OpenX.

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