OpenX Upgrades Ad Fraud Detection Capabilities

OpenX, a Pasadena automated online ad exchange, has launched a new platform designed to improve the quality of its inventory and help eliminate ad fraud.

Ad fraud is caused by scammers who generate high traffic on their web pages using computer programs known as “bots,” rather by attracting actual humans. Those inflated traffic numbers mean scammers can charge a higher price for ads on their sites, even though no one actually sees them.