OpenX and Industry Innovation

At OpenX, we’re always looking for new ways to innovate and create discussion and interest in digital and mobile advertising technology. As part of that effort, we periodically post information about topics we’ve been considering. We welcome feedback about the ideas from the adtech community. Here are some areas that we think are primed for future innovation and development, and we’d like to share some of our thinking in order to stimulate further research and development of the ideas.