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Press Releases

OpenX Announces Speakers and Agenda for Advertising Week 2014

Industry Leaders to Explore How Advertisers and Publishers Can Unleash Programmatic’s Transformative Power Across Digital and Mobile Advertising NEW YORK & LOS ANGELES, September 16, 2014 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced an extraordinary lineup of speakers and agenda for Advertising Week 2014. OpenX will offer […]

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OpenX Transforms Concept of SSP with Industry-First Demand Fusion Technology

New OpenX SSP Technology Delivers Significantly Higher Yield for Publishers such as YP, TVGuide.com and The New York Observer LOS ANGELES, June 9, 2014   OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the launch of the next generation of OpenX SSP (Supply Side Platform), transforming the concept of […]

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Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer

OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the appointment of industry veteran Tish Whitcraft to the newly created role of chief customer officer. In the new role, Whitcraft will lead OpenX’s partner services team, including all of the Company’s support, sales engineering, customer operations, and will also be responsible for the overall monetization growth and success of the Company’s partners. Whitcraft will become a member of OpenX’s executive team and will report to Company president, John Gentry. The appointment is effective immediately.

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OpenX Launches Mobile Software Development Kit for Video Advertising

OpenX’s SDK gives iOS and Android developers the most comprehensive bundle of plug-and-play mobile video advertising tools available to monetize their content LOS ANGELES, May 20, 2014 – OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the release of a software development kit (SDK) for iOS and Android […]

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To Extend Digital Advertising Capabilities, YP Teams Up With OpenX

NEW YORK and LOS ANGELES – APRIL 22, 2014 — YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. Under the terms of the multi-year agreement, OpenX will enable YP to optimize display inventory yield by integrating YP National Sales team’s demand with Real-Time Bidding (RTB) and ad network demand in one unified auction for each impression across the web and mobile. The partnership is effective immediately.

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OpenX and Digiday Research Projects Significant Programmatic Growth for Native and Video on Mobile Devices

LOS ANGELES and NEW YORK, March 19, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the results of a partnership to develop a State of the Industry research initiative to explore the collision of two top trends: the pervasiveness of programmatic buying and the rise of mobile advertising. The white paper that summarizes the research, Programmatic + Mobile, specifically examines buyer and seller priorities for programmatic on mobile devices.

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OpenX Launches the Largest Mobile-First Native Ad Exchange

BARCELONA, SPAIN February 26, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of OpenX Native Exchange, the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads. The exchange enables all app developers and publishers to apply the full power and scale of programmatic buying to the increasingly popular native in-stream ad formats. Launch partners for the new exchange include publishers IconApps and Tagged, demand partners RUN and mediasmart, and mobile display ad creation, serving and analytics platform provider Celtra. The new exchange is available immediately to qualified buyers and sellers. The announcement was made at Mobile World Congress in Barcelona, Spain.

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OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer

Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES, February 19, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of digital media veteran Tom Fuelling as chief financial officer. Fuelling brings more […]

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Airpush and OpenX Announce Partnership to Launch AirX Private Mobile Ad Exchange

LOS ANGELES, Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.

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OpenX Appoints Senior Executives to Accelerate Mobile Growth

LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of four mobile executives to senior roles as the Company continues its rapid growth and success within the mobile advertising market. Rob Kramer (general manager, mobile), Jin Yu (vice president, engineering & chief architect), Laura Buchman (vice president, publisher solutions) and Martin Price (senior director, product) join OpenX in newly created roles that will expand the Company’s mobile monetization efforts globally. The new executives bring decades of experience at industry-leading companies developing teams and solutions in mobile advertising. The appointments are effective immediately; all four executives will be based in OpenX’s Los Angeles headquarters.

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