NEW YORK and LOS ANGELES – APRIL 22, 2014 — YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. Under the terms of the multi-year agreement, OpenX will enable YP to optimize display inventory yield by integrating YP National Sales team’s demand with Real-Time Bidding (RTB) and ad network demand in one unified auction for each impression across the web and mobile. The partnership is effective immediately.
LOS ANGELES and NEW YORK, March 19, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the results of a partnership to develop a State of the Industry research initiative to explore the collision of two top trends: the pervasiveness of programmatic buying and the rise of mobile advertising. The white paper that summarizes the research, Programmatic + Mobile, specifically examines buyer and seller priorities for programmatic on mobile devices.
BARCELONA, SPAIN February 26, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of Native O|X, the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads. The exchange enables all app developers and publishers to apply the full power and scale of programmatic buying to the increasingly popular native in-stream ad formats. Launch partners for the new exchange include publishers IconApps and Tagged, demand partners RUN and mediasmart, and mobile display ad creation, serving and analytics platform provider Celtra. The new exchange is available immediately to qualified buyers and sellers. The announcement was made at Mobile World Congress in Barcelona, Spain.
Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES, February 19, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of digital media veteran Tom Fuelling as chief financial officer. Fuelling brings more […]
LOS ANGELES, Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.
LONDON, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of industry veteran Cameran Harman to the role of Managing Director, Europe, Middle East and Africa (EMEA). Harman brings nearly 20 years of experience in the online advertising industry and will lead the Company’s EMEA operations, with a focus on strategic partnerships, marketing, sales and general operations throughout the region, and will be responsible for accelerating the adoption of OpenX’s ad serving, ad exchange and yield optimization platform. The appointment is effective immediately and Harman joins OpenX’s EMEA headquarters in London.
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of four mobile executives to senior roles as the Company continues its rapid growth and success within the mobile advertising market. Rob Kramer (general manager, mobile), Jin Yu (vice president, engineering & chief architect), Laura Buchman (vice president, publisher solutions) and Martin Price (senior director, product) join OpenX in newly created roles that will expand the Company’s mobile monetization efforts globally. The new executives bring decades of experience at industry-leading companies developing teams and solutions in mobile advertising. The appointments are effective immediately; all four executives will be based in OpenX’s Los Angeles headquarters.
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced it ranked Number 5 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. OpenX grew 44,075 percent during the period 2008 to 2012. Additionally, the list identified OpenX as 2nd fastest growing company in the state of California and 3rd fastest growing company in the Software category nationally.
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced that it will host its second annual industry conference on Tuesday, October 29, 2013 in New York City. The invitation-only event will build upon the theme Great Content Deserves More with specific focus on the relationship between content and revenue. The conference’s sessions will examine important trends in digital advertising, with focus on ad exchanges, multiscreen and programmatic selling and buying. The conference’s audience of senior executives from major publishers, agencies and Demand Side Platforms will also learn about OpenX’s product roadmap and interact during breakout sessions that will explore trends in programmatic trading.
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of a forecasting system that enables major publishers to maximize their revenue through accurate inventory management and sets a new standard for the digital advertising industry. The new OpenX forecasting system is a core component of OpenX Ad Server’s innovative technology and provides digital media companies with the data necessary to plan campaigns, measure accuracy and manage their inventory and impressions. It also provides extensive insights into both historical and future web traffic that incorporates information on seasonal trends. The proprietary forecasting system offers a combination of control, speed and accuracy that is unique in the industry and is available now.