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Press Releases

OpenX Ranked #1 in Inventory Quality in Pixalate’s Global Seller Trust Index for Real-Time Bidding

Largest Independent Exchange Also Earns High Ranking in Fraud and Masking Prevention LOS ANGELES and NEW YORK, December 10, 2014 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced that it ranked first for inventory quality in Pixalate’s Global Seller Trust Index, the industry’s first comprehensive Real-Time Bidding (RTB) […]

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OpenX Appoints Deborah Roth as Chief Communications Officer

Former Pandora, IAC/InterActiveCorp, and LendingTree Executive to Spearhead Global Communications Initiatives as Rapid Company Growth Continues NEW YORK and LOS ANGELES, October 23, 2014 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the appointment of Deborah Roth to the newly-created positon of chief communications officer. Based in OpenX’s New […]

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OpenX Sponsores New Big Data Speaker Series and User Group

FOR LOS ANGELES TECHNOLOGY COMMUNITY Former Yahoo! VP Hadoop Software Engineering Eric Baldeschwieler to Kick Off Pasadena Big Data User Group Series on September 25th OpenX Technologies, Inc. (OpenX) is sponsoring a monthly speaker series and new user group – Pasadena Big Data User Group – that will bring together the industry leaders who are […]

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OpenX Announces Speakers and Agenda for Advertising Week 2014

Industry Leaders to Explore How Advertisers and Publishers Can Unleash Programmatic’s Transformative Power Across Digital and Mobile Advertising NEW YORK & LOS ANGELES, September 16, 2014 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced an extraordinary lineup of speakers and agenda for Advertising Week 2014. OpenX will offer […]

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OpenX Transforms Concept of SSP with Industry-First Demand Fusion Technology

New OpenX SSP Technology Delivers Significantly Higher Yield for Publishers such as YP, TVGuide.com and The New York Observer LOS ANGELES, June 9, 2014   OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the launch of the next generation of OpenX SSP (Supply Side Platform), transforming the concept of […]

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Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer

OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the appointment of industry veteran Tish Whitcraft to the newly created role of chief customer officer. In the new role, Whitcraft will lead OpenX’s partner services team, including all of the Company’s support, sales engineering, customer operations, and will also be responsible for the overall monetization growth and success of the Company’s partners. Whitcraft will become a member of OpenX’s executive team and will report to Company president, John Gentry. The appointment is effective immediately.

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OpenX Launches Mobile Software Development Kit for Video Advertising

OpenX’s SDK gives iOS and Android developers the most comprehensive bundle of plug-and-play mobile video advertising tools available to monetize their content LOS ANGELES, May 20, 2014 – OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the release of a software development kit (SDK) for iOS and Android […]

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To Extend Digital Advertising Capabilities, YP Teams Up With OpenX

NEW YORK and LOS ANGELES – APRIL 22, 2014 — YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. Under the terms of the multi-year agreement, OpenX will enable YP to optimize display inventory yield by integrating YP National Sales team’s demand with Real-Time Bidding (RTB) and ad network demand in one unified auction for each impression across the web and mobile. The partnership is effective immediately.

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OpenX and Digiday Research Projects Significant Programmatic Growth for Native and Video on Mobile Devices

LOS ANGELES and NEW YORK, March 19, 2014 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the results of a partnership to develop a State of the Industry research initiative to explore the collision of two top trends: the pervasiveness of programmatic buying and the rise of mobile advertising. The white paper that summarizes the research, Programmatic + Mobile, specifically examines buyer and seller priorities for programmatic on mobile devices.

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