OpenX announces its participation in the Trustworthy Accountability Group’s (TAG) anti-fraud certification program, “Certified Against Fraud.” As a participant, OpenX will undergo a rigorous evaluation based on TAG’s anti-fraud guidelines specifically designed for programmatic ad exchanges.
OpenX, a global leader in driving superior monetization for publishers, today announced the U.S. launch of its successful School of Programmatic™. First launched in London in 2015, the OpenX School of Programmatic was created in response to the growing demand among ad tech professionals for general and expert education focused on enabling publishers and marketers to most effectively use programmatic technology.
OpenX announces it has regained the top spot on Pixalate’s Global Seller Trust Index for April 2016 as the highest quality, most trusted marketplace for digital inventory in the United States. The April 2016 Index ranks OpenX as #1 for U.S. web inventory and, for the first time, #1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.
OpenX announced significant growth in header bidding and mobile, two of the strongest trends in programmatic advertising marketplaces today. During the first quarter of 2016, OpenX also introduced real-time guaranteed (RTG), an innovative new buying model, launched OpenX Bidder for Apps and announced the first server-to-server container solution to better manage multiple header bidding tags.
OpenX launches OpenX Community, a resource that provides 24/7 access to knowledge-base articles and discussion forums designed to empower publishers. Publishers worldwide can enjoy unrestricted access to the majority of content on the site and information generated in community forums.
OpenX announces that the company is a certified Accelerated Mobile Pages (AMP) Project partner. OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that the company is a certified Accelerated Mobile Pages (AMP) Project partner. Publisher partners who use OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server are able to offer consumers a faster, unencumbered mobile web experience, an additional benefit to ongoing increased yield driven by OpenX technology.
Bidder for Apps is built on the same trusted and proven technology as OpenX Bidder for desktop and mobile web, and helps publishers obtain the true value of each impression in real time, by having the OpenX Ad Exchange participate natively in the ad selection logic of their primary ad server.
The OpenX Ad Server is a complete digital advertising solution providing publishers with a combination of superior forecasting, workflow, targeting, and optimization tools. The operational efficiency of the OpenX Ad Server, which lowers total solution cost by integrating formats and devices in one platform, coupled with the built-in integration with the OpenX Ad Exchange, yielded a 20 percent increase in eCPM for Intermarkets.
OpenX, a leader in creating programmatic advertising marketplaces, and Purch, a digital content and commerce company that reaches 100 million consumers and businesses monthly, today announced an expanded partnership with the successful integration of the OpenX header bidding solution into Purch’s monetization strategy.
OpenX, a leader in creating programmatic advertising marketplaces, today announced the launch of real-time guaranteed (RTG), the first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting.
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