OpenX, the recognized leader in quality for programmatic advertising, today announced that it is the first certified technology partner for PubNation’s newly launch Ad Quality Platform. PubNation, an ad quality management platform, launched the certified partners program as part of a global initiative aimed at helping the programmatic advertising industry combat “bad ads,” that degrade consumers’ online experience.
OpenX, a leader in creating programmatic advertising marketplaces, today announced the launch of its educational initiative, The School of Programmatic. The programme has been launched in response to a recent survey commissioned by OpenX in which 100% of the 183 respondents – comprising UK based media agencies, publishers and technology providers – said they need further education into programmatic advertising.
OpenX, a leader in creating programmatic advertising marketplaces, today announced it has been recognized by Advertising Age as one of the fifty best places to work in advertising and media.
OpenX was selected among hundreds of ad-tech firms, agencies, and media organizations in the United States.
The ability to accept and serve ad creatives of multiple sizes increases buyers’ flexibility and access to high-quality inventory in the OpenX Exchange with publishers experiencing an increase in yield ranging from 15 to 40 percent.
As the exclusive sponsor of Advertising Week’s Trust Forum, OpenX will offer attendees a series of panels and presentations tackling all things trust across the digital advertising landscape.
OpenX, a leader in creating programmatic advertising marketplaces, and Boston Globe Media Partners (Boston Globe), a leading digital news provider, today announced an expanded relationship, with OpenX as the driving force for its programmatic digital advertising across Boston Globe’s properties.
Boston Globe will leverage the OpenX Supply Side Platform with Demand Fusion Technology to fully monetize its digital inventory.
Townhall integrated OpenX Bidder, the industry’s first header bidding solution, as part of its digital advertising strategy across mobile and web to boost programmatic revenues. The OpenX Bidder integration resulted in a 57 percent increase in revenue for Townhall, a conservative news organization that attracts more than 17 million monthly unique visitors and reaches the largest and most engaged conservative audience online.
OpenX, a leader in creating programmatic advertising marketplaces, today announced that Pascal Gauthier, the former COO of Criteo, and the Founder and CEO of Challenger Deep joins the OpenX board of directors effective immediately.
OpenX, a leader in creating programmatic advertising marketplaces, and NYDailyNews.com (Daily News), the second largest local news site in New York, and one of the fastest growing digital properties in the U.S., today announced OpenX as a primary monetization partner for the Daily News’ premium inventory across all platforms.
OpenX, a leader in creating programmatic advertising marketplaces, and Patch.com (Patch), the nation’s premiere platform for local news and community conversation, today announced OpenX as the exclusive first-look provider of ad serving and monetization for Patch’s digital media advertising across its 900-town network.
Would you like to go to http://de.openx.com?
Would you like to go to http://uk.openx.com?
Would you like to go to http://openx.com?