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Press Releases

OpenX Joins MediaMath and CyberAgent on Header Bidding Panel at ATS Tokyo

Leading Independent Global Exchange to Discuss the Disruptive Programmatic Technology TOKYO – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announces its participation at ATS Tokyo on October 20 2016, on a panel titled The Data Driven Value of Header Bidding for Publishers…and Advertisers. One of the most innovative and […]

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OpenX Expands Los Angeles Presence, Opens Culver City Office

OpenX today announced the opening of a new office in Culver City, its third in California and seventh worldwide. The OpenX Culver City office will allow OpenX to serve its growing employee base in Southern California with a west side presence. OpenX was recently named to the top 100 places to work list in Los Angeles by The Los Angeles Business Journal (LABJ) for 2016.

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OpenX Launches the School of Programmatic in the US

OpenX, a global leader in driving superior monetization for publishers, today announced the U.S. launch of its successful School of Programmatic™. First launched in London in 2015, the OpenX School of Programmatic was created in response to the growing demand among ad tech professionals for general and expert education focused on enabling publishers and marketers to most effectively use programmatic technology.

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OpenX Ranks #1 in Both Web and Mobile App Inventory Quality in the World’s Largest Programmatic Market

OpenX announces it has regained the top spot on Pixalate’s Global Seller Trust Index for April 2016 as the highest quality, most trusted marketplace for digital inventory in the United States. The April 2016 Index ranks OpenX as #1 for U.S. web inventory and, for the first time, #1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.

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OpenX Announces Strong Growth in Header Bidding and Mobile in Q1 2016

OpenX announced significant growth in header bidding and mobile, two of the strongest trends in programmatic advertising marketplaces today. During the first quarter of 2016, OpenX also introduced real-time guaranteed (RTG), an innovative new buying model, launched OpenX Bidder for Apps and announced the first server-to-server container solution to better manage multiple header bidding tags.

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