OpenX announced significant growth in header bidding and mobile, two of the strongest trends in programmatic advertising marketplaces today. During the first quarter of 2016, OpenX also introduced real-time guaranteed (RTG), an innovative new buying model, launched OpenX Bidder for Apps and announced the first server-to-server container solution to better manage multiple header bidding tags.
OpenX launches OpenX Community, a resource that provides 24/7 access to knowledge-base articles and discussion forums designed to empower publishers. Publishers worldwide can enjoy unrestricted access to the majority of content on the site and information generated in community forums.
Publishers Benefit From Faster User Experience And Consistently Superior Monetization LOS ANGELES and NEW YORK – April 4th, 2016 – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that the company is a certified Accelerated Mobile Pages (AMP) Project partner. Publisher partners who use OpenX Bidder, […]
Bidder for Apps is built on the same trusted and proven technology as OpenX Bidder for desktop and mobile web, and helps publishers obtain the true value of each impression in real time, by having the OpenX Ad Exchange participate natively in the ad selection logic of their primary ad server.
The OpenX Ad Server is a complete digital advertising solution providing publishers with a combination of superior forecasting, workflow, targeting, and optimization tools. The operational efficiency of the OpenX Ad Server, which lowers total solution cost by integrating formats and devices in one platform, coupled with the built-in integration with the OpenX Ad Exchange, yielded a 20 percent increase in eCPM for Intermarkets.
OpenX, a leader in creating programmatic advertising marketplaces, and Purch, a digital content and commerce company that reaches 100 million consumers and businesses monthly, today announced an expanded partnership with the successful integration of the OpenX header bidding solution into Purch’s monetization strategy.
OpenX, a leader in creating programmatic advertising marketplaces, today announced the launch of real-time guaranteed (RTG), the first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting.
Company Doubles Revenue and Triples Profits In Two Years Net Revenue of $140 Million Positive Net Income 40% Organic Year-Over-Year Growth 100% Year-Over-Year Mobile Revenue Growth Added 250 Publisher Clients LOS ANGELES and NEW YORK – January 19, 2016 – OpenX announces record results for 2015, reporting $140 million in net revenue representing a 40% […]
Quebecor Media has selected OpenX’s Ad Server technology platform to manage and monetize its digital advertising inventory. The agreement will apply to serving ads within email newsletters for all of Quebecor’s properties.
OpenX, a leader in creating programmatic advertising marketplaces, today announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO of OpenX, as a co-chair of the IAB Programmatic Council. Led by the IAB’s Benjamin Dick, Director of Industry Initiatives, Jason joins current co-chairs, Bob Arnold from Google, and Jason White from CBS Interactive, to help advise the industry through the rapidly changing programmatic landscape.
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