OpenX and Meredith Local Media Group announced an expanded partnership with the successful integration of OpenX Bidder into Meredith Local’s robust monetization strategy across desktop and mobile.
Ranked #21 in the large company category (250+ employees), OpenX is one of more than thirty award-winning companies recognized for creating exceptional work environments for their employees.
OpenX today announced the launch of the industry’s first header bidding line item capability for ad serving. This greatly simplified, more precise time-saving approach to using multiple header bidding partners to drive higher revenue is already improving efficiency and yield for OpenX Ad Server publisher clients.
OpenX ranks #1 on the June Pixalate Global Seller Trust Index. OpenX international inventory also secured the #1 ranking for quality and the company continues to operate as a top source of high quality inventory in the U.S. market.
OpenX today announced the opening of a new office in Culver City, its third in California and seventh worldwide. The OpenX Culver City office will allow OpenX to serve its growing employee base in Southern California with a west side presence. OpenX was recently named to the top 100 places to work list in Los Angeles by The Los Angeles Business Journal (LABJ) for 2016.
OpenX announces its participation in the Trustworthy Accountability Group’s (TAG) anti-fraud certification program, “Certified Against Fraud.” As a participant, OpenX will undergo a rigorous evaluation based on TAG’s anti-fraud guidelines specifically designed for programmatic ad exchanges.
OpenX, a global leader in driving superior monetization for publishers, today announced the U.S. launch of its successful School of Programmatic™. First launched in London in 2015, the OpenX School of Programmatic was created in response to the growing demand among ad tech professionals for general and expert education focused on enabling publishers and marketers to most effectively use programmatic technology.
OpenX announces it has regained the top spot on Pixalate’s Global Seller Trust Index for April 2016 as the highest quality, most trusted marketplace for digital inventory in the United States. The April 2016 Index ranks OpenX as #1 for U.S. web inventory and, for the first time, #1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.
OpenX announced significant growth in header bidding and mobile, two of the strongest trends in programmatic advertising marketplaces today. During the first quarter of 2016, OpenX also introduced real-time guaranteed (RTG), an innovative new buying model, launched OpenX Bidder for Apps and announced the first server-to-server container solution to better manage multiple header bidding tags.
OpenX launches OpenX Community, a resource that provides 24/7 access to knowledge-base articles and discussion forums designed to empower publishers. Publishers worldwide can enjoy unrestricted access to the majority of content on the site and information generated in community forums.
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