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Press Releases

OpenX Announces Strong Growth in Header Bidding and Mobile in Q1 2016

OpenX announced significant growth in header bidding and mobile, two of the strongest trends in programmatic advertising marketplaces today. During the first quarter of 2016, OpenX also introduced real-time guaranteed (RTG), an innovative new buying model, launched OpenX Bidder for Apps and announced the first server-to-server container solution to better manage multiple header bidding tags.

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OpenX Announces AMP Compatibility Across Entire Monetization Platform

Publishers Benefit From Faster User Experience And Consistently Superior Monetization LOS ANGELES and NEW YORK – April 4th, 2016 – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that the company is a certified Accelerated Mobile Pages (AMP) Project partner. Publisher partners who use OpenX Bidder, […]

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Intermarkets Selects the OpenX Ad Technology Platform

The OpenX Ad Server is a complete digital advertising solution providing publishers with a combination of superior forecasting, workflow, targeting, and optimization tools. The operational efficiency of the OpenX Ad Server, which lowers total solution cost by integrating formats and devices in one platform, coupled with the built-in integration with the OpenX Ad Exchange, yielded a 20 percent increase in eCPM for Intermarkets.

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OpenX and Purch Expand Header Bidding Partnership

OpenX, a leader in creating programmatic advertising marketplaces, and Purch, a digital content and commerce company that reaches 100 million consumers and businesses monthly, today announced an expanded partnership with the successful integration of the OpenX header bidding solution into Purch’s monetization strategy.

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OpenX Unveils Real-Time Guaranteed

OpenX, a leader in creating programmatic advertising marketplaces, today announced the launch of real-time guaranteed (RTG), the first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting.

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OpenX Announces Record Revenue and EBITDA; Positive Net Income

Company Doubles Revenue and Triples Profits In Two Years Net Revenue of $140 Million Positive Net Income 40% Organic Year-Over-Year Growth 100% Year-Over-Year Mobile Revenue Growth Added 250 Publisher Clients LOS ANGELES and NEW YORK – January 19, 2016 – OpenX announces record results for 2015, reporting $140 million in net revenue representing a 40% […]

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OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council

OpenX, a leader in creating programmatic advertising marketplaces, today announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO of OpenX, as a co-chair of the IAB Programmatic Council. Led by the IAB’s Benjamin Dick, Director of Industry Initiatives, Jason joins current co-chairs, Bob Arnold from Google, and Jason White from CBS Interactive, to help advise the industry through the rapidly changing programmatic landscape.

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