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Press Releases

OpenX Launches the School of Programmatic in the US

OpenX, a global leader in driving superior monetization for publishers, today announced the U.S. launch of its successful School of Programmatic™. First launched in London in 2015, the OpenX School of Programmatic was created in response to the growing demand among ad tech professionals for general and expert education focused on enabling publishers and marketers to most effectively use programmatic technology.

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OpenX Ranks #1 in Both Web and Mobile App Inventory Quality in the World’s Largest Programmatic Market

OpenX announces it has regained the top spot on Pixalate’s Global Seller Trust Index for April 2016 as the highest quality, most trusted marketplace for digital inventory in the United States. The April 2016 Index ranks OpenX as #1 for U.S. web inventory and, for the first time, #1 in mobile app inventory. OpenX also placed in the top three sources of quality supply in international markets.

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OpenX Announces Strong Growth in Header Bidding and Mobile in Q1 2016

OpenX announced significant growth in header bidding and mobile, two of the strongest trends in programmatic advertising marketplaces today. During the first quarter of 2016, OpenX also introduced real-time guaranteed (RTG), an innovative new buying model, launched OpenX Bidder for Apps and announced the first server-to-server container solution to better manage multiple header bidding tags.

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OpenX Announces AMP Compatibility Across Entire Monetization Platform

OpenX announces that the company is a certified Accelerated Mobile Pages (AMP) Project partner. OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that the company is a certified Accelerated Mobile Pages (AMP) Project partner. Publisher partners who use OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server are able to offer consumers a faster, unencumbered mobile web experience, an additional benefit to ongoing increased yield driven by OpenX technology.

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Intermarkets Selects the OpenX Ad Technology Platform

The OpenX Ad Server is a complete digital advertising solution providing publishers with a combination of superior forecasting, workflow, targeting, and optimization tools. The operational efficiency of the OpenX Ad Server, which lowers total solution cost by integrating formats and devices in one platform, coupled with the built-in integration with the OpenX Ad Exchange, yielded a 20 percent increase in eCPM for Intermarkets.

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OpenX and Purch Expand Header Bidding Partnership

OpenX, a leader in creating programmatic advertising marketplaces, and Purch, a digital content and commerce company that reaches 100 million consumers and businesses monthly, today announced an expanded partnership with the successful integration of the OpenX header bidding solution into Purch’s monetization strategy.

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OpenX Unveils Real-Time Guaranteed

OpenX, a leader in creating programmatic advertising marketplaces, today announced the launch of real-time guaranteed (RTG), the first solution to enable direct, guaranteed deals executed over programmatic technology with audience syncing and precise forecasting.

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