Online advertising exchange partnership to extend into mobile advertising
TOKYO and LOS ANGELES, cyber communications inc. (“cci”), Japan’s leading media representative companyand a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising exchange partnership, OpenX Market Japan will expand to add mobile inventory to the existing Web-based inventory.The expansion is expected to take place during the third quarter of 2012.
As part of the newly expanded exchange, cci will supply mobile inventory, including both smartphone and tablet inventory, from online publishers. Advertising agencies and Demand Side Platforms, which cci and OpenX will jointly supply, will then be able to purchase the stock of the mobile inventory.
OpenX Market Japan, a new online advertising exchange model that is leading the evolution of exchanges in Japan, has grown rapidly since its launch in June 2011. The exchange is the first exchange in Japan to offer Real-Time Bidding (RTB) functionality and already handles billions of impressions monthly. The partnership is a powerful combination of cci’s expertise and supply and demand relationships in the Japanese market with OpenX’s global technology platform and innovative marketplace design. Moreover, OpenX’s extensive, scalable mobile capabilities will allow the marketplace to seamlessly and instantly add mobile inventory to the exchange’s existing desktop inventory.
“The OpenX Market Japan partnership is going extremely well and we’re very excited to expand it into the mobile market,” said Hideyuki Nagasawa, chief executive officer, cyber communications inc. “We are confident that the mobile advertising market will be the next frontier for advertisers, and we’re laser focused on enabling rapid growth in this category by combining our publisher and advertiser relationships with OpenX’s world class technology platform.”
“We’re thrilled to be on the forefront of introducing real time trading for mobile ad inventory to Japan, the largest, most advanced mobile market in the world,” said Jason Fairchild, chief revenue officer, OpenX.”We believe that our sophisticated mobile ad exchange platform, in combination with our partnership with cci, the largest online media rep company in Japan, will result in significant acceleration of the mobile ad market in Japan and Southeast Asia.”
Japan is the third largest online advertising market in the world.* In 2011, online advertising grew rapidly in Japan and represented 14.1 percent of total ad spending in that market.**
Japan accounts for the majority of the $1.6BN (USD) spent on mobile advertising in the APAC region in 2011. Mobile ad spending in the APAC region is projected to grow by over 300% percent to $7BN (USD) by 2015.***
For more information and how to participate in OpenX Market Japan please visit: www.openxmarket.jp
* eMarketer:Worldwide Ad Market Approaches $500 Billion, June 13, 2011
** eMarketer:Online a Bright Spot for Total Ad Spending in Japan, April 18, 2012
About cyber communications inc.
cci is a total interactive marketing company having its headquarters in Japan and now expanding into other Asian market with a branch in Singapore. We are committed to help publishers, advertising agencies, and clients to gain access to a full range of digital communication, while remaining on the leading edge of the digital frontier. We serve more than 500 advertising agencies and more than 500 publishers in Japan.
By planning and marketing advertising products and services for transmission through cutting-edge media and devices, we have continued to offer “one-stop” marketing services in the interactive domain, based on our sophisticated technology; ad network and ad exchange for publishers and ad platform for advertising agencies and advertisers.
For more information, please visit: www.cci.co.jp/en/overview/
cyber communications inc. press contacts:
Takayuki Otagaki / Fumihiko Yoshida / Yoko Sugisawa
Corporate Planning Division
OpenX is one of the world’s leading providers of digital advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and LiftDNA by OpenX provide a comprehensive revenue serving platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization.
OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and SAP Ventures. For more information, please visit: www.openx.com
OpenX is a trademark of OpenX Limited.
OpenX press contact
Al Duncan +1.626.466.1142 / firstname.lastname@example.org