Former FOX Audience Network executive will drive the growth of OpenX’s breakthrough advertising technology service for large publishers
LOS ANGELES, OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced the appointment of senior online advertising industry executive, Jason C. White as General Manager, Publisher Business – West. In the newly created role, White will be responsible for increasing adoption of OpenX’s products and growing the Publisher team. The appointment complements Eric Rosenthal’s recent appointment as General Manager, Publisher Business – East, and is effective immediately.
In his new role, White will focus on driving the growth of OpenX Enterprise (Enterprise), OpenX Lift (Lift), OpenX Market (Market) and OpenX’s mobile products. Enterprise is the company’s digital ad technology platform that combines the capabilities of a true premium ad server with new, advanced ad exchange technology which enables publishers to maximize yield across all their ad revenue channels in real-time. Lift is the first and only yield optimization technology to work completely within a publisher’s ad server. Market is OpenX’s exchange that connects publishers and advertisers on a global scale. OpenX’s mobile ad platform offers an extremely flexible open API structure with an SDK that supports the latest MRAID rich media standard. Together, these products provide publishers with the industry’s only total revenue management platform.
White, who has served OpenX in an advisory role since 2010, has extensive experience in developing, building, operating, and selling digital businesses in consumer product and technology spaces. Prior to joining OpenX, he was at Adknowledge where he served as vice president of media operations. Previously, White was senior vice president of FOX Audience Network’s (FAN’s) MyAds. At FAN, White played a pivotal role driving the company’s massive growth and its ranking, during his tenure, at Number 5 on the comScore Ad Network list.
“We’re very pleased that Jason is joining the team to help lead the growth of OpenX,” said Jason Fairchild, chief revenue officer, OpenX. “Jason’s experience as both a publisher and as an executive at leading digital companies should prove especially useful as he works to further establish OpenX as one of the industry’s leading providers of complete revenue solutions for publishers.
“I’m extremely excited to become part of OpenX and help communicate OpenX’s unique revenue serving vision,” said Jason White, general manager, Publisher Business – West. “As a former customer, I know that OpenX’s ability to help publishers make more money while also providing comprehensive customer service is simply excellent.”
OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Lift, and OpenX Market, provide a comprehensive revenue serving platform by combining ad serving with a unique ad exchange and yield optimization platform.
OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and SAP Ventures.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.