The foundation of the OpenX unified monetization platform is the OpenX ad server, a flexible system capable of scaling to any impression volume. Through our ad server, you can optimize all ad revenue channels across all screens, prioritize guaranteed ads, integrate seamlessly with our ad exchange and SSP, and create more efficient ad operations.
A single cross-platform maximizes your revenue
Flexible interface and API optimizes your operations
Full support drives your business
Maximize yield from all your revenue channels – exclusive, guaranteed, non-guaranteed, and house—through one unified ad platform.
Access new demand
Automatically have DSPs and agency trading desks bid for your inventory in a real-time auction; protect yourself by setting rules about what inventory is available, who can buy it, and at what price.
Manage all of your desktop, video, and mobile inventory from a single, integrated ad server.
Our groundbreaking approach to forecasting allows you to more accurately plan campaigns, measure accuracy, and manage your ad impressions through the ad server. More
Painless ad operations
An intuitive user interface and workflow (likeone-click scheduling for ad products) makes your life easier, so you spend less time on operations, and more on generating revenue.
Advanced data controls
Since the OpenX ad server operates under the publisher’s domain, you control your proprietary user activity data. Use it to develop unique audience segments, or improve your forecasting.
Combine third party targeting data with your own in-house data to sell valuable audience segments directly to advertisers at a premium. More
Simplifed Ad Operations
Push new campaigns live in near real-time and make mid-flight changes to campaigns quickly and easily; improve your productivity with timely reporting.
OpenX enables publishers to manage, sell, optimize, and deliver billions of ad impressions in one system. Our technology helps publishers to get the most value for ad inventory. More
OpenX Service Solutions
OpenX provides comprehensive support and service so you can set-up, manage, and optimize your account quickly and easily. Our experts will help you transition your legacy systems, generate incremental revenue, and keep your total costs of ownership low. Let us show you how to make full use of our robust platform. More
JSOnline partnered with an SSP, but received very low CPMs, creating extra work and delivering modest revenue. After testing the OpenX Ad Exchange (formerly OpenX Market) in a 30-day trial, sending the exact inventory it previously sent to its SSP, JSOnline's CPMs leaped from $0.75 to $1.30 and leaderboard CPMs soared to $1.29 – a 400% increase.Read More