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The foundation of the OpenX unified monetization platform is the OpenX ad server, a flexible system capable of scaling to any impression volume. Through our ad server, you can optimize all ad revenue channels across all screens, prioritize guaranteed ads, integrate seamlessly with our ad exchange and SSP, and create more efficient ad operations. A single cross-platform maximizes your revenue
Flexible interface and API optimizes your operations
Full support drives your business
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JSOnline partnered with an SSP, but received very low CPMs, creating extra work and delivering modest revenue. After testing the OpenX Ad Exchange (formerly OpenX Market) in a 30-day trial, sending the exact inventory it previously sent to its SSP, JSOnline's CPMs leaped from $0.75 to $1.30 and leaderboard CPMs soared to $1.29 – a 400% increase.
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Toni Sampson
Digital Sales Director
This whitepaper describes the steps publishers should take to develop targeted audience segments based on user data to drive up CPMs and sell-through rates.
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