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Don’t have access to RTB technology or in-house expertise? OpenX Managed Services lets you get into the game. Our holistic approach goes beyond media buying. We’ll help you discover new audiences and opportunities, fully test campaign implementations, and provide actionable insights and optimization practices to achieve your campaign goals.
Our Managed Services team is responsible for:
Media Strategy & Planning
Find and discover the audiences most relevant to you.
Media Buying
Advertise your brand on high quality content you can trust.
Campaign Management & Optimization
Deliver high-impact creatives and formats across screens.
Reporting and Insights
Get actionable insights to help drive real-time results.
With our extensive set of targeting capabilities, high-impact formats and access to multiple channels, we’ll tailor your media plan to meet and exceed your campaign goals.
EyeCue Digital, a niche ad network, helps global brands reach their target audiences. When their clients bought video ads, success is measured by the number of engagements – the number of users who play a video for five or more seconds. Prior to OpenX, engagement rates for these types of brand campaigns hovered in the 20 – 25% range. But when EyeCue Digital began buying inventory through the OpenX Ad Exchange, engagement rates shot up – often topping 80%.
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Ryan Berkofsky
Co-Founder and Director of Strategic Alliance
Trading online advertising programmatically may either be the path to strategically applying technology to create a more perfect marketplace for both buyers and sellers – or a threat to publishers’ businesses. OpenX and Digiday analyze the current online advertising practice of programmatic trading and predict future trends.
Read White Paper