With OpenX, you have one ad technology platform to manage ad revenue across desktop, video, mobile, and e-mail.
You can classify inventory for your mobile sites or applications, schedule mobile-specific creatives, and view reporting for your mobile inventory or campaigns. Plus, you can monetize your unsold inventory on the OpenX ad exchange.
Simplified Mobile Ad Serving
Has your sales team uncovered an opportunity for a lucrative campaign involving a web homepage takeover and iPhone App roadblock? You can set-up that type of cross-platform campaign, forecast availability, and track delivery – all from the OpenX ad server.
Deliver ads to all your customer’s devices (desktop, laptop, iPhone, iPad, Android) in both standard and mobile formats (320×50, 300×250, 728×90, 160×600), and custom sizes.
Manage all of the mobile options – targeting, creative, and mobile-specific ad tags – through an easy-to-use interface.
Buy and Sell Mobile Inventory in Real-time in OpenX Ad Exchange
Make even more money by putting your unsold mobile inventory into OpenX ad exchange, where publishers and advertisers buy and sell mobile ad impressions in a real-time auction. Our ad exchange is integrated directly into the OpenX ad server, so with a single click publishers can get higher fill rates at better CPMs.