A fundamental shift is underway in mobile advertising: more than half of the effective mobile campaigns are now being delivered in a native format.

With OpenX Native Exchange, app developers and publishers are able to apply the full power and scale of programmatic buying to increasingly popular native in-stream ad formats.

A New Level of Engagement

By delivering a seamless multiscreen experience to mobile-first companies, OpenX Native Exchange extends programmatic to native and mobile while offering premium brands the ability to bid on in-stream ad units within an exclusive private environment.

Developers and publishers access  more than 300 pre-screened, multiscreen demand partners that have access to the available inventory. With premium inventory, audiences are highly engaged.

Flexible Native Platform

As the industry’s first flexible native platform for buyers and sellers of multiscreen inventory, programmatic ad units support a diverse set of creative attributes that help publishers deliver a customized, differentiated ad experience within their apps.

Benefits for Publishers

1. Create the native formats that work for their specific user environments
2. Sell them at programmatic scale to pre-screened, premium buyers
3. Exercise a high level of control, including the ability to approve any demand sources, filter and review specific ads
4. Generate significantly better monetization by harnessing the full power of one of the world’s largest programmatic exchanges

Our publisher partners include IconApps and Tagged.

Benefits for Buyers

1. Ability to use scalable programmatic technology to buy more relevant and high performing ad units in a highly efficient manner
2. Access high quality, largely in-app inventory that has not previously been available programmatically or on mobile
3. Access to rich targeting, including GPS-derived location data as well as a rich array of demographic and contextual insight

Our demand partners include RUN, mediasmart, and the ad creative platform provider Celtra.

Please contact us to learn more.