OpenX SSP maximizes the full value of your inventory with industry-first Demand Fusion Technology
OpenX SSP was designed to fuse all of your network and real-time buyers into a single auction so you can increase efficiency, and maximize revenue.
Built with yield management as the top goal, our industry-first Demand Fusion technology allows network and real-time buyers to bid on impressions simultaneously. The OpenX SSP selects the buyer offering the highest CPM for each impression – all from within the user’s browser.
Our 100% yield-driven solution also includes robust features to safeguard your brand and provide you with insightful and customizable reports to make informed decisions.
Our Unique Approach Includes:
Demand Fusion Technology
- Our patent-pending technology transforms yield optimization through its intelligent auction mechanics and browser-side decisioning
- Effectively fuses RTB and network demand to increase price competition, minimize impression loss and deliver maximum value for each impression
Advanced Ad Quality Tools
- Protect your brand with a comprehensive, multi-layered system for ad quality monitoring that includes automated malware protection
- Proactively filter, review, and block unwanted ads with publisher tools
Robust Reporting and Insight
- Make informed decisions based on performance trends and actionable insights
- Configure and customize reports across numerous metrics and attributes
Please contact us to learn more.