publishers
Smarter Monetization Across
Every Format
OpenX empowers publishers to unlock more value across CTV, display, video, mobile, and beyond, with advanced audience tools, privacy-led controls, and global demand that protects the integrity of every impression.
Publisher-First Capabilities
Audience & Data
Apply first- and third-party data to bring the most valuable target audiences to advertisers, without complexity and operational overhead.
Unique Demand
Unlock differentiated, high-quality demand through OpenX’s global buyer team and relationships with 70+ independent agencies.
Privacy
Easily navigate evolving regional privacy regulations while maximizing revenue and protecting the value of your inventory.
Publisher-First Standards
connected tv
Unlock More Value From Your Streaming Inventory
OpenX monetizes connected TV as true glass-on-wall inventory, protecting your value in biddable environments. Our global commercial team connects you with unique, high-quality demand, while advanced ID and audience solutions power smarter, data-driven deals that maximize yield across every screen.
display, mobile, video, native, and more
Maximize Yield With Control, Transparency, and Unique Demand
OpenX empowers publishers to maximize yield across every format with advanced controls and transparency. Our header bidding technology, global commercial team, and privacy-forward approach connect your quality inventory to unique demand so you can stay ahead of signal loss and capture more revenue with confidence.
Connect Your Quality Inventory With Performance Driven Demand
OpenXSelect™ helps buyers concentrate spend on high-quality content and reach more relevant audiences across channels. OpenXBuild™ prioritizes impressions most likely to drive conversions and connects ad exposures to outcomes. Together, they help your inventory attract demand aligned with your audience and performance goals.
Publisher-First Standards
Work With the Supply-Side Platform That Pays When Promised
At OpenX, we know that timely payments fuel publisher growth. That means you can focus on what matters most: monetizing your content and growing your business without worrying about payment delays. According to recent OAREX reporting, 100% of OpenX payments were on time within the measured period.
*Source: OAREX, August 2025. The findings shown represent a competitive set and do not reflect the full OAREX report.
Our Partners
“As a trusted national news brand, Newsweek holds political advertising to the highest standards. Our partnership with OpenX gives us the transparency and controls needed in an election year, ensuring we can support political advertising while upholding the integrity of the Newsweek brand.”
“At The Guardian, our reader-first model and commitment to independent journalism shape every decision we make, including how we approach advertising. OpenX helps us maintain transparency, protect the user experience, and ensure our inventory is valued appropriately in the marketplace — all while staying aligned with our principles.”
“OpenX delivers the control and transparency buyers are asking for, with a supply path that protects our premium experience. This coupled with Xumo’s growing reach and engaged audiences delivers a winning combination for advertisers that want performance.”
“As a trusted national news brand, Newsweek holds political advertising to the highest standards. Our partnership with OpenX gives us the transparency and controls needed in an election year, ensuring we can support political advertising while upholding the integrity of the Newsweek brand.”
“At The Guardian, our reader-first model and commitment to independent journalism shape every decision we make, including how we approach advertising. OpenX helps us maintain transparency, protect the user experience, and ensure our inventory is valued appropriately in the marketplace — all while staying aligned with our principles.”
“OpenX delivers the control and transparency buyers are asking for, with a supply path that protects our premium experience. This coupled with Xumo’s growing reach and engaged audiences delivers a winning combination for advertisers that want performance.”
Incremental Demand
In the News
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Learn more: What customer data misses—and how AI can use context to predict ad performanceWhat customer data misses—and how AI can use context to predict ad performance
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Learn more: OpenX Names Rogers SVP, Leads Publisher Business DevelopmentOpenX Names Rogers SVP, Leads Publisher Business Development
- Learn more: When AI meets holiday shopping: ‘Everybody’s going to get frustrated, including the bot’
When AI meets holiday shopping: ‘Everybody’s going to get frustrated, including the bot’
Built for Publisher Growth
OpenX helps publishers monetize quality inventory responsibly, today and into the future