This section is designed to help you stay up to date on advertising technology topics ranging from programmatic premium to what to look for in your ad server. You’ll also find a list of important industry events, and OpenX product tutorials.


The Need for Speed: Four Main Elements that Impact Page Load for Publishers

In an age where users expect content to be readily available and easily accessible, it is increasingly challenging for publishers to provide a seamless user experience. In addition to delivering that experience, publishers rely on digital advertising to generate revenue for their business. Both are increasingly linked to speed.

So why is speed top of mind now? The recent rise of container solutions, header bidding and the shift to mobile have created competition for the same resources in the user’s browser or app that are required to quickly load a page, making it critical for the entire online advertising ecosystem to solve for speed and minimize latency. IAB and OpenX explore the four main elements that impact page load and how publishers can optimize for speed.

How to get audience insights and maximum ROI with Private Marketplaces

Tuesday, July 21, 2015 at 9.00pm

Private Marketplaces represents the best of programmatic. You can get brand safety, higher priority, transparent inventory, and exclusive access to YP audience segments when buying inventory on preferred terms from YP’s Private Marketplace. Luke Edson, Senior VP Marketing Solutions at YP, will share insight on YP’s exclusive audience, and how advertisers can access inventory on preferred terms through their Demand Side Platform. OpenX, a global leader in building programmatic advertising marketplaces, will also be joining the webinar. Nicole Scaglione, Director of Buyer Development at OpenX, will discuss best practices that help deals scale and generate optimal campaign results. You will be able to leverage these insights and tips to optimize your private marketplace deals and access exclusive YP inventory.

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OpenX whitepapers are designed to educate all users of ad servers, from startups to seasoned professionals.

Latest Whitepaper:

Ad Exchanges Are (not) All The Same

Programmatic ad exchanges have become an increasingly powerful revenue generator for online publishers and advertisers, and their role in online advertising continues to grow. Trillions of transactions now take place in programmatic exchanges each year, with ad revenues exceeding $14 billion in 2015 and expected to reach $36 billion by 2019.

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You‘ll find OpenX hosting, attending, sponsoring, speaking, and exhibiting at a number of events throughout the year. If you expect to attend the same events, we hope that you‘ll drop by and introduce yourself. More

Upcoming Events:

May 24 - 24, 2016


Join us in the OpenX Lounge!

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