Resources

This section is designed to help you stay up to date on advertising technology topics ranging from programmatic premium to what to look for in your ad server. You’ll also find a list of important industry events, and OpenX product tutorials.

Webinars

Three Sides to Viewability

Wednesday, September 24, 2014 at 11am PDT

Explore the effects and challenges of viewability on the marketplace from three different perspectives within the digital ad ecosystem: advertisers, publishers and third-party providers. The following webinar was hosted in partnership with OpenX, Integral Ad Science and Quantcast.

Driving Higher Yields with the new OpenX SSP

Learn how OpenX can deliver higher yields for publishers with a groundbreaking approach to SSPs. With our Demand Fusion technology, the new OpenX SSP effectively combines RTB and network buyers to increase competition and maximize the value of each and every available impression.

See all Webinars

Whitepapers

OpenX whitepapers are designed to educate all users of ad servers, from startups to seasoned professionals.

Latest Whitepaper:

Selling In A Programmatic World

Buying and selling digital media through programmatic channels is not a passing trend. It is quickly becoming a staple and it is only likely to grow as greater numbers of marketers pursue the efficiencies and transparency that programmatic offers. This Forrester report examines the attitudes and practices of publishers who actively sell their ad inventory through programmatic channels.

Download the Whitepaper

More Whitepapers:

Programmatic + Mobile: Differing Priorities Between Buyers and Sellers

A Publisher’s Guide to Growing Online Ad Revenue

When Device Recognition and Programmatic Buying Intersect

See all Whitepapers

Events

You‘ll find OpenX hosting, attending, sponsoring, speaking, and exhibiting at a number of events throughout the year. If you expect to attend the same events, we hope that you‘ll drop by and introduce yourself. More

Upcoming Events:

September 10 - 11, 2014