As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results.
In conjunction eMarketer, please join us for a complimentary webinar covering trends in geotargeted mobile ads including geofencing, geoconquesting, ad effectiveness and ROI.
Key elements will include:
• How precise can geotargeted display ads be?
• Do tighter perimeters produce stronger results?
• Can marketers achieve scale with geotargeted mobile campaigns?
• Will beacons be a boon for indoor location targeting?
Catherine Boyle, Senior Analyst at eMarketer
Rob Kramer, GM of Mobile at OpenX
Consumers are moving to digitally connected devices at an alarming rate, which provides both challenges and opportunities. In this joint webinar with Forrester, this webinar explores the latest trends shaping the mobile marketing and advertising markets and provides suggestions on how your company can embrace the mobile revolution. Key takeaways include how publishers monetize their audiences, how to integrate mobile into the mix, and how to mature your mobile marketing approach.
It’s nearly impossible today to read anything about digital marketing without programmatic marketing or big data being mentioned. While those terms might be intimidating for some marketers, savvy CMOs are using programmatic to their advantage. Programmatic marketing is here to stay and will continue to dominate conversations in 2014. Soon you will be able to lead those discussions. In this joint webinar with the American Marketing Association and Chango, you will learn predictions on hottest trends in programmatic and a clear understanding of what’s real and what isn’t.
OpenX hosts a joint webinar with our partner, Integral Ad Science, a leading global provider of actionable advertising intelligence for buyers and sellers of digital media. According to recent research, improvements in traffic quality continue to rise — with ad viewability increasing by as much as 5% year-over-year — while cases of suspicious traffic are on the decline.
Many publishers still struggle to keep up with innovations in our industry and we’ve seen a number of third-party networks and data providers profit from publisher ad inventory and not the publishers themselves. Watch and learn more about the current state of the digital ad serving industry, an approach to how a publisher can increase ad revenue, why publishers need to embrace RTB, and how to make money from audience data.
In this webinar learn how to maximize revenue with forecasting by: planning inventory, measuring the accuracy of forecasting models, and optimizing inventory based on historical and seasonal trends.
The goal of all Ad Operations teams centers around profitability. But Ad Ops isn’t only about delivering impressions; it’s also about creating high-performing campaigns. Learn best practices on how to evaluate your media spend to maximize both yield and revenue.
As digital ad spend increasingly pours into programmatic buying, questions are surfacing on the authenticity and value of the impression. Recent studies have shown that 37% of Internet traffic is generated by bots and other non-human activity, while over 50% of display ad impressions are non-viewable. Experts examine the set of challenges facing programmatic buying, initiatives the industry is adopting and how OpenX is protecting ad buyers.
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OpenX experts discuss current industry practices and reveal future trends surrounding programmatic trading. Learn how much publishers and buyers plan to invest in programmatic trading in the year ahead.
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Do you know how much you’re really spending to host your own ad server? It may surprise you. Watch this webinar to learn more about the hard and hidden costs associated with self-hosting.
Explore how an ad exchange differs from an ad network and how an ad exchange provides an essential component to publishers’ monetization strategies.