It’s nearly impossible today to read anything about digital marketing without programmatic marketing or big data being mentioned. While those terms might be intimidating for some marketers, savvy CMOs are using programmatic to their advantage.
Programmatic marketing is here to stay and will continue to dominate conversations in 2014. Soon you will be able to lead those discussions.
Join us for a webinar at 10am PST on December 19 with the American Marketing Association and Chango where we will share predictions on hottest trends in programmatic:
• How programmatic marketing will help marketers reach their audience beyond display advertising
• Why sequential advertising will give marketers the ability to reach an audience across multiple touch points throughout their customer journey
• How marketing silos will disappear and why data owners will own marketing decisions
• What are the alternatives to the ‘cookie’ as we know it
• Why mobile and video advertising will improve despite some premaining challenges ahead
OpenX hosts a joint webinar with our partner, Integral Ad Science, a leading global provider of actionable advertising intelligence for buyers and sellers of digital media. According to recent research, improvements in traffic quality continue to rise — with ad viewability increasing by as much as 5% year-over-year — while cases of suspicious traffic are on the decline.
Many publishers still struggle to keep up with innovations in our industry and we’ve seen a number of third-party networks and data providers profit from publisher ad inventory and not the publishers themselves. Watch and learn more about the current state of the digital ad serving industry, an approach to how a publisher can increase ad revenue, why publishers need to embrace RTB, and how to make money from audience data.
In this webinar learn how to maximize revenue with forecasting by: planning inventory, measuring the accuracy of forecasting models, and optimizing inventory based on historical and seasonal trends.
The goal of all Ad Operations teams centers around profitability. But Ad Ops isn’t only about delivering impressions; it’s also about creating high-performing campaigns. Learn best practices on how to evaluate your media spend to maximize both yield and revenue.
As digital ad spend increasingly pours into programmatic buying, questions are surfacing on the authenticity and value of the impression. Recent studies have shown that 37% of Internet traffic is generated by bots and other non-human activity, while over 50% of display ad impressions are non-viewable. Experts examine the set of challenges facing programmatic buying, initiatives the industry is adopting and how OpenX is protecting ad buyers.
Led by OpenX and AdTruth, this webinar overviews how adopting universal device recognition technology will deliver access to quality mobile audiences at scale. Gain insights on the benefits of adopting universal device recognition for both advertisers and publishers.
An overview of how Revenue Intelligence helps publishers understand the total revenue potential of every page. Early users of Revenue Intelligence, including major newspaper chains and national magazines, have experienced revenue lifts as high as 90%.
OpenX experts discuss current industry practices and reveal future trends surrounding programmatic trading. Learn how much publishers and buyers plan to invest in programmatic trading in the year ahead.
The presentation covers mobile real-time bidding within the emerging multi-screen landscape. Discover the opportunities and challenges that mobile is creating for desktop publishers.
Do you know how much you’re really spending to host your own ad server? It may surprise you. Watch this webinar to learn more about the hard and hidden costs associated with self-hosting.
Explore how an ad exchange differs from an ad network and how an ad exchange provides an essential component to publishers’ monetization strategies.