Ad & Traffic Quality: Fraud Prevention in a Premium Programmatic Marketplace
Learn more about marketplace quality concerns and solutions with John Murphy, OpenX’s VP of Marketplace Quality, as well as industry experts Vin Paolozzi of IPG Media Brands and Jeremy Hlavacek from the Weather Channel.
Ad quality and traffic quality issues in the industry as a whole
The importance of mutual marketplace standards between buyers and publishers
Key components in building a premium programmatic exchange