Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
The digital display advertising space is rapidly evolving to provide a richer storytelling experience for a more engaged audience—wherever that audience may be.
In conjunction with eMarketer, this webinar explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Key elements covered include:
• How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars
• How brands are using programmatic direct to integrate richer advertising experiences with customer data
• The types of customer data brands will focus on in 2014
• How viewability will affect digital display in the coming year
Lauren T. Fisher, Analyst at eMarketer
Ian Davidson, Senior Director, Platform Demand at OpenX