How to get audience insights and maximum ROI with Private Marketplaces
Private Marketplaces represents the best of programmatic. You can get brand safety, higher priority, transparent inventory, and exclusive access to YP audience segments when buying inventory on preferred terms from YP’s Private Marketplace. Luke Edson, Senior VP Marketing Solutions at YP, will share insight on YP’s exclusive audience, and how advertisers can access inventory on preferred terms through their Demand Side Platform. OpenX, a global leader in building programmatic advertising marketplaces, will also be joining the webinar. Nicole Scaglione, Director of Buyer Development at OpenX, will discuss best practices that help deals scale and generate optimal campaign results. You will be able to leverage these insights and tips to optimize your private marketplace deals and access exclusive YP inventory.