Maximum Revenue with Minimum Spend
The goal of all Ad Operations teams centers around profitability. As Ad Operations leaders it’s therefore paramount to invest in all the right places – people, time and technology that maximizes revenue while keeping costs down. This webcast will delve into some strategies for accomplishing this critical Ad Ops role.
Ad ops isn’t only about delivering impressions; it’s also about creating high-performing campaigns. Join OpenX’s Jason White, CondéNast’s Dennis Colón and AdMonsters’ content czar Rob Beeler as they rethink the ad-ops system, delivering best practices on how to evaluate your pub’s media spend to maximize both yield and revenue.