Top Trends in Mobile Location-Based Advertising
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results.
In conjunction eMarketer, this webinar covers trends in geotargeted mobile ads including geofencing, geoconquesting, ad effectiveness and ROI.
Key elements covered include:
- How precise can geotargeted display ads be?
- Do tighter perimeters produce stronger results?
- Can marketers achieve scale with geotargeted mobile campaigns?
- Will beacons be a boon for indoor location targeting?
Catherine Boyle, Senior Analyst at eMarketer
Rob Kramer, GM of Mobile at OpenX