Protecting the Health of the Digital Ecosystem

As digital ad spend increasingly pours into programmatic buying, questions are surfacing on the authenticity and value of the impression. Recent studies have shown that 37% of Internet traffic is generated by bots and other non-human activity, while over 50% of display ad impressions are non-viewable.

As part of our Traffic Quality webinar series, OpenX experts will examine the set of challenges facing programmatic buying, initiatives the industry is adopting and how OpenX is protecting ad buyers. In this 45-minute discussion, we’ll cover the following:

· The growth of digital advertising
· Dissecting the challenges to quality impressions
· Industry initiatives to address the problem
· Recent OpenX investments and future enhancements
· Key takeaways to ensure quality impressions
· Live Q&A