2014 Global Programmatic Insights Report: From Scale To Sophistication
Buying and selling behaviors within programmatic advertising are rapidly evolving. OpenX is in a unique position to capture these changes as it operates one of the first, largest and highest quality programmatic marketplaces for digital advertising.
This inaugural report is based on 24 months of data generated by the OpenX Ad Exchange. The findings provide unique visibility into programmatic advertising trends, as buyers and sellers increasingly turned to automated means to transact across screens, formats and buying/selling models.
Download this report now to learn more about:
- Programmatic’s evolution from scale to sophistication
- Growth in programmatic transactions by industries and regions
- Programmatic’s pivot from desktop to mobile
- Best performing ad formats
- Importance of Private Marketplaces (PMP) and their impact on eCPMs