RESOURCES: WHITEPAPERS

Ad Exchange vs. Ad Network: How Do They Compare?

Web publishers have always had a wide choice of different advertising networks to partner with to generate online ad revenue. Recently, ad exchanges have emerged as an alternative channel to sell publisher’s ad space.

As the volume of inventory bought and sold via ad exchanges increases, a growing number of publishers are starting to evaluate what kind of role an ad exchange should play in their monetization strategy.

Explore the advantages that an ad exchange has over an ad network.

Learn about:

  • How an ad exchange works and how it differs from an ad network
  • Why an ad exchange provides an essential component to publishers’ monetization strategies
  • How and ad exchange conducts an audition for an ad slot between multiple advertisers in real time.