Programmatic + Mobile: Differing Priorities Between Buyers and Sellers

The study makes it clear that there is strong interest by advertisers to experiment with mobile, especially native and video, and that publishers are keen to expand programmatic channels. There are, however, mismatched priorities that could slow growth in the mobile programmatic category.

The result? Differing priorities betweens buyers and sellers.

Download the “Programmatic + Mobileā€ whitepaper to get the scoop on the below themes:

  • Current and future state of programmatic adoption
  • Barriers to programmatic adoption on mobile
  • The mobile divide across targeting and formats
  • Defining, standardizing and measuring native ads
  • Top challenges for buying and selling video programmatically on mobile