Programmatic + Premium: Current Practices and Future Trends
Trading digital advertising programmatically is poised to grow rapidly in the coming year. Based on a new study conducted in partnership with Digiday, the percentage of inventory traded programmatically—along with the revenue it generates—is on the rise.
This white paper also reveals future trends based on responses from 800+ digital ad buyers, sellers, and an intermediaries who make the online advertising marketplace so vibrant and complex.
Is Programmatic Premium the path to the perfect ad marketplace? Publishers and buyers weigh in.
- The percentage of online ad inventory traded programmatically and the revenue it generates
- How much publishers and buyers plan to invest in programmatic trading in the future
- How publishers and buyers are using all sales channels to sell/buy online advertising