Drive Performance With Curated Advertising Deals
From always-on opportunities to seasonally relevant tentpole events, explore turnkey advertising deals built with inventory or data-driven curation to fuel your next campaign.
Inventory Packages
Show up consistently at scale across formats in premium environments. Through trusted curation, quality inventory is bundled into ready-made or custom deals — making programmatic buying more predictable, transparent, and easier to manage.
Data-Driven Packages
Connect with the most relevant audiences through high-quality content across formats. By combining trusted curation with supply-side targeting (SST), first- and third-party data, and AI-powered solutions, ad placement becomes more accurate and efficient, with less data loss.
Curated Packages
Fitness Buffs
82% of Americans set health, fitness, and exercise goals. Strengthen your media plans with this OpenX turnkey Fitness Buffs package built to flex.
Healthy Living Enthusiasts
The global health and wellness market is projected to reach $7.85 trillion in 2026. Give your media plans a healthy boost with this OpenX turnkey Healthy Living Enthusiasts package built to perform.
Music Enthusiasts
62% of Americans consider themselves music lovers or music fanatics. Strike the right chord with this OpenX turnkey Music Enthusiasts package built to make noise.
Live Entertainment Enthusiasts
The average American spends more than $3,500 on entertainment each year. Give your media plans a front-row seat with this OpenX turnkey Live Entertainment Enthusiasts package.
Black Friday and Cyber Monday
U.S. online holiday shopping is expected to reach $275.1 billion in 2026. Gear up your media plans with this OpenX turnkey Black Friday and Cyber Monday package worth adding to your cart.
Thanksgiving
87% of consumers plan to celebrate Thanksgiving in 2026. Stuff your media plans with this OpenX turnkey Thanksgiving package that has all the right ingredients.
Holiday Inventory
Holiday retail sales are projected to reach $1.70 trillion this year. ’Tis the season to give your media plans an edge with high-quality inventory across our network of trusted publishers, such as Wurl, Plex, Scripps, Frndly TV, Hallmark Media, Xumo, Dish, AMC, and more.
Diwali
More than 1 billion people celebrate Diwali, a five-day Festival of Lights. Leverage this OpenX Dewali package to connect with audiences as they engage with content focused on celebration, tradition, family, and culture during the Festival of Lights.
Holiday Travel
Over 44 million individuals were screened by agents at airports across the U.S. during the 2025 holiday season. Leverage this OpenX Holiday Travel package to connect with consumers on-the-go.
Holiday Shopping
Holiday retail sales are projected to reach $1.70 trillion this season. Reach consumers with OpenX's turnkey package that amplifies your message and makes it easy for shoppers to bring home smiles this holiday season.
Fashion And Accessories
In 2025, Americans spent over $319 billion in clothing and accessories stores. Dress your campaigns with OpenX’s turnkey apparel and accessories package, making it easy to connect with fashion-forward consumers as they shop.
Halloween
Boo! Americans spent over $13 billion on Halloween products in 2025. OpenX’s turnkey Halloween package leverages supply-side targeting that precisely reaches audiences across all channels and formats.
College Basketball
The men’s college basketball 2025-26 regular season averaged over 1 million viewers. Tip off your media plans with OpenX’s turnkey college basketball package proven to be a slam dunk.
Halloween Inventory
Americans spent over $13 billion on Halloween products in 2025. Give your media plans a wicked edge with high-quality inventory across our network of trusted publishers, such as Wurl, Plex, Scripps, Frndly TV, Hallmark Media, Xumo, and more.
Tubi Drama
59% of people surveyed watch TV dramas regularly. The drama is on Tubi — and your brand can be, too. Reach engaged viewers immersed in gripping storylines, memorable characters, and edge-of-your-seat moments across Tubi’s expansive library of drama TV and movie.
Tubi Comedy
Over 59% of Americans name comedy as their single favorite genre to watch and rewatch. Bring your brand in on the laughs with high-quality comedy TV and movie inventory across Tubi’s expansive AVOD content library.
Tubi Action
83% of U.S. adults stream movies regularly. Reach action fans across Tubi’s expansive AVOD content library and put your brand alongside the high-stakes thrills, epic showdowns, and adrenaline-fueled moments viewers can’t get enough of.
Pro Basketball Fans
51% of sports fans say they are more likely to buy products or services that support their favorite teams. Don’t miss out on that action! This audience from OpenX uses a broad set of interest-based data to reach consumers who are highly likely to be basketball fans.
Pro Football Fans
Americans spend over $20 billion a year on sporting events, equipment, souvenirs, and other sports-related expenses. Don’t miss out on that action! This data-driven audience from OpenX targets consumers who are highly likely to be professional football fans.
Pet Owners
66% of U.S. households own a pet. Connect to pet lovers with a package that fetches real results.
Reality TV
75% of Americans admit reality TV is a guilty pleasure. Get in on all the action with high-quality sports inventory across our network of trusted publishers, including Wurl, Plex, Sling/Dish, Tubi, and more.
Fall Movie Inventory
83% of U.S. adults stream movies regularly. Take center stage this fall with high-quality movie inventory across our network of trusted publishers, including Wurl, Plex, Scripps, Tubi, wedotv, and more.
Baseball Fans
With nearly 19.4 billion minutes watched, the 2025 baseball season set a new consumption record – up 34% from the previous year. Leverage OpenX’s curated baseball enthusiast package that precisely reaches baseball fanatics, people shopping for team gear, ballpark ticket purchasers, and more.
Luxury Automotive
The U.S. luxury car market is expected to reach $131 billion in revenue in 2026. Rev up your campaigns with a turnkey supply-side targeting package built for luxury car buyers.
College Football Fanatics
Over 33 million viewers tuned in to the 2026 college football national championship game. Leverage this curated college football package to make it easy for fans to score with your products and services.
Cold & Flu
Achoo! Americans spend over $11 billion a year on cold & flu remedies. Comfort consumers during cold and flu season with a supply-side targeting package that’s proven to drive success.
Luxury Shoppers
The U.S. luxury goods market generated $101 billion in revenue in 2025. Enhance your campaigns with a supply-side targeting luxury shoppers package designed for success.
TV Premieres
U.S. households spend $164 billion annually on cable and internet services. Channel eager audiences with a TV premiere season package that precisely reaches audiences across all channels and formats.
Consumer Technology
More than 96% of global internet users access the web using a mobile device for online activities. OpenX's turnkey consumer technology package makes it easy for tech-savvy consumers to find your products and services.
Deal-Seeking Shoppers
In 2025, Prime Day sales reached more than $24 billion, setting a new record and growing 30% year-over-year. Reach audiences across high-quality inventory as they hunt for doorbuster deals.
Travel
91% of Americans plan to travel in 2026. This package is your ticket to reach travelers across all channels and formats wherever their destination may be.
Movie Releases
The average American spends over $3K on entertainment per year. OpenX’s turnkey Movie Releases package is your ticket to reach movie fans and entertainment enthusiasts from the big screen to the silver screen.
Foodies
The U.S food and drink industry sales are projected to reach $1.55 trillion in 2026. Indulge your campaigns with a savory supply-side targeting package that makes it easy for foodies to find your products and services.
Soccer Fans
Across 18 markets, 49% of people say they watch, follow, or are interested in soccer, making it the most popular sport worldwide. OpenX’s curated soccer fans package reaches soccer fans, recreational soccer players, consumers shopping for team gear, and more.
Live Sports
Get in on all the action with live sports content via high-quality inventory from TV by OpenX. Ensure you reach highly engaged sports fans this season as they tune in live to cheer on their favorite teams.
Cycling Enthusiasts
Over 1 billion worldwide viewers tune into the Tour de France. Access dedicated fans with a package that's proven to come in first.
Reality TV
75% of Americans admit reality TV is a guilty pleasure. Lean into the drama with a turnkey package built to reach audiences who can’t look away as they stream, scroll, and react in real time.
Spanish Language
About 63% of Hispanics say they're more likely to buy from brands that represent people like them in their advertising. Access valuable Spanish language inventory, empowering you to easily reach highly engaged consumers as they tune into their favorite in-language content, including sports.
Music Awards Show
Global consumers spend over $31.7B per year on live and recorded music. Take center stage with a turnkey package that connects with music fans as they tune into awards season moments.
Women’s Sports
About 3 in 10 U.S. adults follow women’s professional or college sports. Connect with this growing audience as they follow every game, highlight, and milestone.
Broadway Awards Show
About 1/2 of U.S. adults have watched most or all of an awards show in the past year. Step into the spotlight with a turnkey package built to connect with Broadway fans as they follow every performance, nomination, and win.
Running
Ready, set, GO! The global running gear market reached $46.5 billion in 2025. Go the distance with a turnkey package built to connect with running enthusiasts as they train, track, and prepare for their next race.
Outdoor Enthusiasts
More than 57% of Americans aged 6 and older participate in outdoor recreation activities. Tap into this active audience with a package built to connect with outdoor enthusiasts as they plan their next adventure.
Awards Show Season
About half of U.S. adults say they’ve watched all or most of an awards show on TV or streaming in the past year. Step onto the red carpet with a turnkey package built to connect with audiences as they follow every performance, nomination, and win this awards season.
Home Improvement / DIYers
Americans are projected to spend a record $522 billion on home renovations in 2026. Stand out with a turnkey package that connects with DIYers as they plan, design, and complete their next home project.
Horse Racing
The horse racing market has surpassed $127 billion as of 2025. Leverage this turnkey package, powered by data-driven curation, that easily reaches horse racing enthusiasts, sports bettors, consumers reading horse racing content, and more.
Auto Racing
The 109th Indianapolis 500 drew an average of over 7 million viewers. Shift your strategy into gear and fuel your media plans with this package that connects to premier audiences engaging with high-octane content.
Auto Enthusiasts
Consumers spent $620 billion on new vehicles in 2025. Leverage this data-driven package to target millions of auto enthusiasts and those who consume related content.
Tennis Enthusiasts
Over one billion people globally watch tennis. Ace your media plans with OpenX’s curated tennis enthusiasts package that reaches consumer interested in tennis, sports, healthy living, and more.
General Sports
62% of sports fans lock in to supporting a pro sports team by the age 17. Win big with OpenX’s turnkey, data-driven sports package that targets users who consume professional sports content, purchase sporting event tickets, visit professional sports arenas, and more.
Stock Car Racing
Americans spend over $2 billion a year on licensed stock car racing products annually. Shift your strategy into gear and fuel your media plans with this data-driven package from OpenX that connects to people interested in car racing, motorsports, auto technology, and more.
Gamers
US consumers spent over $26.7 billion on mobile games in 2025. OpenX’s curated gamers package reaches highly engaged consumers across video and display inventory at scale. Win with brand-safe inventory that reaches gamers enraptured by their favorite gaming apps and sites.
Hockey Fans
The 2025 NHL Stanley Cup averaged 2.5 million viewers per game in the US. Score a goal with this curated package that precisely reaches hockey fans as they prepare to cheer on their teams.
Golf Enthusiasts
Fore! Over 1/3 of the U.S. population age 5+ engaged with golf across play, media, or digital channels in 2025. OpenX’s curated golf enthusiasts package reaches consumers interested in golf, healthy living, sports, and much more.
Business And Finance
85% of consumers seek out financial advice. Invest in OpenX’s turnkey business and finance package to reach money-conscious consumers across all channels and formats.
Formula Racing Viewers
The 2025 formula car racing season averaged 1.3 million viewers per race – the highest season average ever. This package puts you in the driver’s seat to easily reach formula racing fans.
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