Several major players in the online advertising ecosystem have very publicly declared their war on fraud. Marketers have spoken up against paying for traffic coming from non-human “bots” or ads that are so tiny they aren’t viewable. Now, there is yet another fraudulent tactic for them to worry about.
NEWS
Domain ‘Laundering’ Is the Latest Fraud Threat
Explore More News
-
Learn more: The Programmatic Auction Is Changing In Real Time – Here’s HowThe Programmatic Auction Is Changing In Real Time – Here’s How
-
Learn more: How Publicis’ purchase of LiveRamp impacts adlandHow Publicis’ purchase of LiveRamp impacts adland
-
Learn more: Future of Marketing Briefing: The brands winning at AI started with process not tech
Future of Marketing Briefing: The brands winning at AI started with process not tech
