Several major players in the online advertising ecosystem have very publicly declared their war on fraud. Marketers have spoken up against paying for traffic coming from non-human “bots” or ads that are so tiny they aren’t viewable. Now, there is yet another fraudulent tactic for them to worry about.
NEWS
Domain ‘Laundering’ Is the Latest Fraud Threat
Explore More News
-
Learn more: ‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?
-
Learn more: Citing Supply-Side Intel Gains, Buyers Push Past Cheap ReachCiting Supply-Side Intel Gains, Buyers Push Past Cheap Reach
-
Learn more: Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodusAd Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

