Effective Date: February 7, 2016
What This Policy Covers
Information Collection and Use
OpenX collects contact information through our website when you choose to provide it, such as your name, username, or email address. For example, you may be asked to provide us with contact information when you register with the OpenX website and when you purchase the Services. The decision to provide this information is optional; however, if you elect not to register or provide such information, you may not be able to access certain content, features, or services available on or through the OpenX website. In order to make payments owed to Publishers, OpenX may also request additional information from Publishers such as other contact information and billing account information.
OpenX uses this contact and billing information to operate and improve our website and Services, such as to provide notices about your Service, to fulfill your service requests, or to request your feedback or conduct research. OpenX also uses contact information to send you information about new products or Services; where OpenX needs your permission to do this, we only send such information in accordance with any permissions granted.
We may also collect additional information through our website and Services, such as the following:
With respect to data collected via the OpenX Ad Exchange, we may combine information that does not directly identify an individual with data collected from other sources and disclose the combined information to participating publishers, advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve our Services, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through our Services, and investigate compliance with OpenX’s policies and terms and conditions.
OpenX does not engage in activities that require parental notice or consent under the Children’s Online Privacy Protection Act (COPPA). If you believe that OpenX has inadvertently collected information from a child under 13 that is subject to parental notice and consent under COPPA, please contact OpenX using the contact information below to request deletion of the information.
We use the following categories of cookies for our website and Services:
These cookies are essential in order to enable you to navigate our website and use its features. Without these cookies, Services you have asked for such as remembering your login details cannot be provided.
These cookies collect anonymous information on how people use our website. For example, we use these cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve, such as navigation and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
These cookies remember choices you make such as the country from which you visit our website, language and search parameters such as size, color or product line. These cookies can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and relevant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The cookies remember the websites you visit and that information is shared with other parties such as advertisers. Please see our Interest-Based Advertising section below for information about your choices regarding our use of these technologies for interest-based advertising.
Publishers, advertisers and third-party ad networks that participate in the OpenX Ad Exchange may also utilize cookies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through cookies or similar technologies by such third parties will be governed by their own privacy policies and principles, which OpenX does not control.
We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services, including in the ways described above. The information that we share in this way would not, in the United States, be considered to personally identify an individual.
Public Forums. OpenX may offer online resources that facilitate communications among the OpenX client community and others. Whenever you voluntarily post information to any public forum offered by OpenX, such information along with your user name can be accessed by other users of the forum, including members of the public if the forum is open to the public.
Interest-Based Advertising and Opting Out
OpenX adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles in the US and to the European Digital Advertising Alliance (EDAA) Principles in the EU and the IAB Europe OBA Framework.
Opting Out from a Browser that Permits Cookies: If you would like to learn more about this type of advertising, or would prefer to opt out of website interest-based advertising enabled by OpenX’s Ad Exchange, US residents may visit www.aboutads.info/choices to opt out of this form of advertising by companies participating in the DAA self-regulatory program and European Union residents may opt-out of this form of advertising by companies participating in the EDAA at www.youronlinechoices.com. Note that if your browser does not accept third-party cookies, you may not be able make choices via these tools. Refer to the ‘Opting Out from a Browser that Blocks Cookies’ section to learn more.
Opting Out for Application Data: To opt out of OpenX’s collection and use of data for interest-based advertising on mobile apps, US residents may download the DAA’s AppChoices application from the Android or iOS app store on your mobile device.
Opting Out for Location Data: You may opt out of our collection and use of precise location data by using the location services controls in your mobile device’s settings.
Opting Out from a Browser that Blocks Cookies: Please note that in order for your opt-out choice to be effective, you must ensure that your browser is set to accept third-party cookies such as the OpenX opt-out cookie. Some browsers block third-party cookies by default, and you may need to change your browser settings to accept third-party cookies before opting out.
Effect of Opting Out: If you use a different device or browser, or erase cookies from your browser, you will need to renew your opt-out choice.
Even if you opt-out, OpenX may continue to collect data for other purposes and you still will receive advertising from the OpenX Ad Exchange when you visit websites of a Publisher who uses our Services – but such advertising will not be targeted to you.
Reviewing and Updating Information
OpenX takes reasonable steps to ensure that information is accurate, complete, current, and reliable for its intended use. For contact or billing information submitted through our website, you may review, correct, update, or change your information, request that we delete your information, or remove your information from our direct marketing efforts, at any time by e-mailing us at email@example.com.
International Information Transfers
For European Union (“EU”) and Swiss Residents. In order to provide for an adequate level of data protection OpenX complies with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union Member States and Switzerland. OpenX has self-certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement, as described in this policy. To learn more about the Safe Harbor program and to view OpenX’s certification, please visit www.export.gov/safeharbor.
OpenX Technologies, Inc.
Attention: Legal Department
888 East Walnut Street, 2nd Floor
Pasadena, CA 91101
OpenX has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by OpenX, please visit the BBB EU Safe Harbor Dispute Resolution Program website for more information and to file a complaint.
Information that we collect is stored using procedures and practices reasonably designed to help protect information from unauthorized access, destruction, use, modification, or disclosure.
Additional Information for European Union Residents
For European Union residents, the data controller in respect of your personal information is OpenX Ltd.
For Information Collected or Used in Japan
You may request disclosure, notification of the intended purpose, correction, addition, deletion, and cessation of use or cessation of disclosure to third parties of your personal information held by OpenX Japan, by e-mailing us at firstname.lastname@example.org.
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